csb-joel
Joel Klettke
Founder
I loved writing as a kid - but then I grew up, decided you couldn't make any money with words and got a business degree instead.

It was the best mistake I ever made.

I spent my early career agency-side, leading SEO campaigns for everyone from entrepreneurs to huge national brands.

Then, a funny thing happened: the entire digital world started waking up to the power of writing - the stuff I loved.

So I flew the coop on agency life and started Business Casual Copywriting, where I've helped brands like HubSpot, WP Engine and Safelite improve their conversions using the power of customer feedback.

Along the way, I learned how powerful case studies are for generating leads and sales. I was shocked at how few businesses were taking advantage because they lacked the time, talent or process.

That's why I created Case Study Buddy: because you deserve to take credit for all your great work, and now there's a team to help you do just that.

I've spoken at SearchLove San Diego, ConversionXL Live, Big Digital Adelaide and more.
csb-jen
Jen Enns
Partner
To say my career in sales has been an adventure wouldn't be the half of it.

In my early days, my career took me places I never could've expected - from interviewing rising stars for Country Music Television to rolling across the country documenting my life in an RV for a radio promo.

Since then, I've managed seven-figure sales and marketing budgets as an in-house employee, grown an enviable client roster for a fledgling digital agency and driven marketing and sales results at an international level.

But no matter where I've found myself, one thing has always been true:

Whether you want to grow your leads or close more deals, the most powerful sales enablement asset you can have is customer feedback.

A great customer success story can help you overcome objections, prove your value, build rapport and establish credibility - and as someone who's been on the frontline of sales, I've seen how invaluable they are for closing deals.

I'm excited to use everything I've learned to help you turn your happy customers into huge advocates.
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