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Best AI Case Study Examples in 2024 (And a How-To Guide!)
Who has the best case studies for AI solutions? B2B buyers’ heads are spinning with the opportunities that AI makes possible. But in a noisy, technical space where hundreds of new AI solutions and use cases are popping up overnight, many buyers don’t know how to navigate these opportunities—or who they can trust. Your customers are as skeptical as they are excited, thinking… “I’m confused by the complexity of your technology.” “I’m unsure whether there’s clear ROI.” “I’m concerned about...
How to Write Cybersecurity Case Studies
When it comes to case studies, cybersecurity poses special challenges. The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...
How to Capture Video Testimonials at Events
How do you get customer video testimonials at live events? Live events are gold mines for customer testimonial videos. Whether it’s a conference, trade show, meet-up, or private event, the stars align: your customers are all in one place, positive emotions are running high, and you can walk away with hours of incredible testimonial footage—and potential case studies—if you approach this with a well-thought-out, proactive plan. In this step-by-step guide (with schedules and templates/ideas throughout), you’ll get insight into the strategy,...
Why Case Studies Should Be a Team Sport
After years of working with organizations of all sizes—from tiny startups to gargantuan enterprises—we’ve seen many different efforts to create case studies at scale. Here’s one of the most important lessons we’ve learned: If you want your case study program to knock it out of the park every single time, treat your case studies like a team sport. When marketing tries to create case studies alone without sales, customer success, and leadership in their corner, the perspectives and needs of...
B2B Case Study Examples: What Can We Learn from 3 SaaS Giants?
Want to refresh your company’s case study game, but not sure where to start? This article is here to help! We’re holding a magnifying glass up to three leading enterprise companies. You can use some of their ideas and our recommendations to optimize your own programs. So grab your wetsuit and join us on a deep dive into the B2B case study examples of 3 hugely familiar SaaS giants—Monday.com, Zoom, and Shopify. Table of contents I. Monday.com analysis II. Zoom...
How to Choose the Best Interviewer for Your Case Studies
Want to know a secret? Good case studies depend on great customer interviews. A great interview contains a gold mine of valuable nuggets: It uncovers the juicy details of how you helped this customer succeed It captures the quotes that humanize your story and help convince prospects It gives you valuable insights into what your customers think and feel about you But this goes both ways. A bad or even just mediocre interview will make it that much harder to...
How to Get Customers to Agree to Be In Case Studies
How do you get customers to agree to be in case studies? So you’ve earned a BIG win for your customer — and you want to use that story to convert new customers. Now, the hurdle: How do you ask your customer to participate in a case study? And how do you get them to say “yes”? These five simple steps are the key to your success: Clearly establish what’s in it for them Proactively solve customer objections Write a...
A SaaS Case Study Example: How Gong Helps Prospects Find the Gold
Creating top-quality case studies for your business is an investment—whether that’s critical time from your in-house team, or dollars spent with an external expert. So why do so many B2B businesses play hide and seek with their case studies, burying them on their websites and making it difficult for prospects to find them? Frankly, it’s a crime! One SaaS business that doesn’t hide its case studies in a cupboard is revenue intelligence platform Gong. When I discovered Gong’s B2B case...
A B2B Case Study Example: How Stripe Is Paying It Forward
A good B2B case study example isn’t always easy to find. So when I saw Stripe sharing their customer success stories online, I was impressed. I was immediately struck by how Stripe consistently positions their customers as the hero of their customer success stories. It’s a thread that runs through all—and every part of—their stories, from the challenges section of their written case studies to their video testimonials to their social media posts. Stripe also puts these success stories to work across their...