Showing:
How to Choose the Best Interviewer for Your Case Studies
Want to know a secret? Good case studies depend on great customer interviews. A great interview contains a gold mine of valuable nuggets: It uncovers the juicy details of how you helped this customer succeed It captures the quotes that humanize your story and help convince prospects It gives you valuable insights into what your customers think and feel about you But this goes both ways. A bad or even just mediocre interview will make it that much harder to...
Who Should Conduct Case Study Interviews
A successful case study interview requires more than just a great question set. After all, you only have 30-60 minutes to capture a deep level of detail from the customer that will inform a strategic story. If you waste time rattling off questions like a robot, you’ll only get surface-level responses and miss the deeper story. Here’s what can happen if you don’t know what you’re doing: You can easily miss the deeper, more strategic story Your customer will hold...
Quick Tip: Case Study Interview Prep You May Have Missed
So you’ve been pulled in to conduct a case study interview. And you’ve done all you can to prepare for it. But there’s one small aspect of interview prep you may have missed. And that’s nailing down exactly how to pronounce the name of the person you’ll be interviewing—as well as the name of the company they represent. Hopefully, someone on your team will be able to confirm pronunciation. Surely the account manager will know? But if no one on...
How to Prepare for Customer Interviews in 7 Easy Steps
You might not realize it, but the success of your case study starts before a word is written. Here are our secrets to nailing great interviews. Every. Single. Time. You hop on a call with your biggest customer. You need to get all the information for your case study in a single phone call. You need to keep it quick, so you don’t waste their time. You hit RECORD and… You freeze. What do you ask first? What do you...
No Numbers? No Problem! How Fomo Turns Metric-less Case Studies Into Marketing Assets
Lynz Munich creates four case studies per month for Fomo—many of which lack hard numbers. Here’s how and why she does it. When kicking off a new case study, a lack of success metrics is one of the biggest barriers to entry: “We don’t track X.” “My customer doesn’t measure their results.” “We can’t share these results publicly.” We hear these concerns all the time. In the minds of some, insufficient metrics kill a good success story before it’s even...
How Growth Tools Collects Over 120 Client Wins Every Week (and How You Can Too)
Bryan Harris, Founder of Growth Tools, shares how his company systematized the collection of customer success stories — and how those wins impact marketing, sales, and everything in between. “How can we simplify customer feedback collection?” That was the question that set Bryan Harris, Founder of Growth Tools, and his team on the fast track to collecting, synthesizing, and leveraging hundreds of client wins every month. It started with a goal that was easy to communicate and difficult to track:...
How Conversion Rate Experts Use Industry-Specific Case Studies to Generate Leads
Ben Jesson is the CEO and co-founder of the agency Conversion Rate Experts and, to us, he’s also the mind behind a brilliant approach to using case studies to drive leads. In this article, we’ll share what we learned from Ben about how Conversion Rate Experts target specific industries on landing pages with the most relevant and industry-specific case study to each and every potential client. You’ll also read about how Conversion Rate Experts used insights from their sales team...
How Clique Studios Uses Case Studies To Pitch and Persuade New Clients
It’s rare that we find someone as gung-ho to tell customer stories as we are. But Brendan Hufford, SEO Director at Clique Studios, has a passion for telling customer success stories that’s second to none. In this article, Brendan reveals why one of Chicago’s top design agencies loves case studies and how they use them to pitch new clients and close more deals. MEET CLIQUE STUDIOS Clique Studios designs websites and creates holistic content experiences for high-growth companies. By blending...
How KlientBoost Uses Video Case Studies to Convert Prospective Clients
When Johnathan Dane, CEO, and founder of KlientBoost, shared how his company is taking client acquisition to the next level with case studies, we immediately took note. In this article, we’ll share what we learned when we talked with Johnathan about how this agency of “marketing unicorns” uses video case studies on Facebook to lead potential clients through the completion of their proposal funnel. MEET KLIENTBOOST KlientBoost helps companies make more money through intelligent PPC marketing and creative landing page...