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How to Prepare for Customer Interviews in 7 Easy Steps

You might not realize it, but the success of your case study starts before a word is written. Here are our secrets to nailing great interviews. Every. Single. Time. You hop on a call with your biggest customer. You need to get all the information for your case study in a single phone call. You need to keep it quick, so you don’t waste their time. You hit RECORD and… You freeze. What do you ask first? What do you...

BY Amanda Vanelderen

No Numbers? No Problem! How Fomo Turns Metric-less Case Studies Into Marketing Assets

Lynz Munich creates four case studies per month for Fomo—many of which lack hard numbers. Here’s how and why she does it. When kicking off a new case study, a lack of success metrics is one of the biggest barriers to entry: “We don’t track X.” “My customer doesn’t measure their results.” “We can’t share these results publicly.” We hear these concerns all the time. In the minds of some, a lack of tangible results metrics kill a good success...

BY Steven Peters

How Growth Tools Collects Over 120 Client Wins Every Week (and How You Can Too)

Bryan Harris, Founder of Growth Tools, shares how his company systematized the collection of customer success stories — and how those wins impact marketing, sales, and everything in between. “How can we simplify customer feedback collection?” That was the question that set Bryan Harris, Founder of Growth Tools, and his team on the fast track to collecting, synthesizing, and leveraging hundreds of client wins every month. It started with a goal that was easy to communicate and difficult to track:...

BY Amanda Vanelderen

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