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How to Choose the Best Interviewee for a Video Testimonial

You have a customer success story you’re ready to share with the world with a video testimonial, a written case study, and social media graphics. But first, you have to decide whom to interview. Sometimes the answer is straightforward. If the customer’s business is small, with only one person involved, your choice of interviewee is obvious. But when a project is complex, involving multiple teams and people, whom should you ask to participate? Should you go with the CEO? The...

BY Holly Yoos

Why You Need B-Roll Footage for Your Customer Video Testimonial

Given its name, you might think “B-roll” footage isn’t important. But good B-roll footage can take a wandering interview and transform it into a tight, cohesive, customer video testimonial that grabs the attention of your target audience. That’s why when you work with our team to create a customer video testimonial, one of the first things we’ll talk to you about is B-roll footage. But first, let’s clarify what B-roll footage is—and where you might find it. What is B-roll...

BY Holly Yoos

11 Ways to Use Audiogram Testimonials in B2B Marketing

How useful are audiograms in your B2B marketing? Try combining the persuasive power of testimonial quotes, live customer references, and streaming media into a single, irresistible asset. That’s right. Audiogram testimonials are the bomb for corporate sales persuasion. They deliver a triple-threat of credibility, memorability, and laser-targeted messaging about exactly who you help and what results you deliver. If you’re not already using them to promote yourself (and your case study content) in every channel, you will be soon. Why...

BY Laurie Zottmann

THIS is What’s Stopping Your Case Studies in Their Tracks

Fear kills more case studies than rejection or refusal ever will. And that fear applies to both parties involved: both you and your customer. Fortunately, you can mitigate (and even eliminate) those fears if you know what they are and what to do about them. So let’s take a closer look at where fear comes into play—and what you (and our Case Study Buddy team) can do to shut it down. 1. Fear of asking Companies shoot themselves in both...

BY Holly Yoos

What to Look for in a Case Study Partner

You’ll find plenty of good reasons to work with an outside partner to create your B2B customer case studies. But when you opt to work with someone outside, you have to choose very, very carefully. Customer success stories aren’t like most other sales and marketing assets, such as blog posts, infographics, slide decks, or reports. Because when you work with an outside partner to create your customer case studies, you’re giving them permission to interface directly with your most valued...

BY Holly Yoos

23 Ways to Use Case Studies in Social Media

Have you got case studies in hand and openings in your social media calendar? Then you’ve got the makings of some scroll-stopping posts. With their eye-catching metrics and compelling quotes, success stories make your social audiences perk up and click to learn more. The great thing about case studies is you can break them into different assets that you can use in virtually any channel. It’s what makes them the most versatile resource in your sales and marketing arsenal. And...

BY Laurie Zottmann

18 Ways to Use Case Studies in Your Email Marketing

We’re always talking about how case studies are one of the hardest-working types of content. They can help you: Build brand awareness Present solutions that solve your audience’s pain Grease the wheels for decision making Showcase results that inspire new leads But did you know that email marketing is the perfect channel for sharing your stories? With hard numbers, big results, and a gripping story, case studies leap out of the inbox. And with email’s special features like segmenting and...

BY Laurie Zottmann

Do We Have the Technical Expertise to Write Your Case Study?

When your product or service is high-tech, you may wonder if our team has the expertise needed to write a case study about it. And you’re right, we’re not software or data engineers, and we’ll never understand your technical product or service as well as you do. Even so, that doesn’t mean we can’t tell your customer success stories. In fact, if we wanted a fight, we’d argue that you’d struggle to find a software or data engineer who lives...

BY Holly Yoos

When Your Customer’s Legal Department Won’t Approve Your Case Study

It’s happened to the best of us. And it sucks. You’ve written a compelling case study. One that’s a fantastic example of all the benefits your product or service can bring. And one that will carry a lot of weight with prospective customers. But when you run it by your customer’s legal department for approval, they want to nix it. They worry that the challenges section—the section that lays out the pain points they were experiencing before they adopted your...

BY Holly Yoos

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