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How We Served as a Force Multiplier for LWES’s Small Marketing Team
With a tight-knit team of only seven full-time employees, Latrina Walden Exam Solutions (LWES) needed a partner to help capture student and alumni stories and then turn them into persuasive case studies. They partnered with Case Study Buddy in order to… 🎯 Capture in-depth interviews with three students 🎯 Rapidly produce a case study for each without heavy-lifting on LWES’s part 🎯 Strategically deploy each case study and maximize ROI Check out this case study about our work with LWES,...
How to Choose the Best Interviewer for Your Case Studies
Want to know a secret? Good case studies depend on great customer interviews. A great interview contains a gold mine of valuable nuggets:Â It uncovers the juicy details of how you helped this customer succeed It captures the quotes that humanize your story and help convince prospects It gives you valuable insights into what your customers think and feel about you But this goes both ways. A bad or even just mediocre interview will make it that much harder to...
How to Get Customers to Agree to Be In Case Studies
How do you get customers to agree to be in case studies? So you’ve earned a BIG win for your customer — and you want to use that story to convert new customers. Now, the hurdle: How do you ask your customer to participate in a case study? And how do you get them to say “yes”? These five simple steps are the key to your success: Clearly establish what’s in it for them Proactively solve customer objections Write a...
A SaaS Case Study Example: How Gong Helps Prospects Find the Gold
Creating top-quality case studies for your business is an investment—whether that’s critical time from your in-house team, or dollars spent with an external expert. So why do so many B2B businesses play hide and seek with their case studies, burying them on their websites and making it difficult for prospects to find them? Frankly, it’s a crime! One SaaS business that doesn’t hide its case studies in a cupboard is revenue intelligence platform Gong. When I discovered Gong’s B2B case...
How We Helped Docebo Create 41 Case Study Assets in 14 Months
Docebo’s AI-powered learning suite is a favorite for global enterprises, helping them deliver engaging and effective learning programs for their employees, partners, and customers. But when Docebo’s sales and marketing teams needed a higher volume of targeted case studies, the company’s small content team was overwhelmed. Enter Case Study Buddy. With a full complement of experts in written, audio, and video case study formats, Case Study Buddy delivered an end-to-end, white-glove service that included strategy, communications, and production for multi-asset...
A B2B Case Study Example: How Stripe Is Paying It Forward
A good B2B case study example isn’t always easy to find. So when I saw Stripe sharing their customer success stories online, I was impressed. I was immediately struck by how Stripe consistently positions their customers as the hero of their customer success stories. It’s a thread that runs through all—and every part of—their stories, from the challenges section of their written case studies to their video testimonials to their social media posts. Stripe also puts these success stories to work across their...
How We Helped Lever Create 22 Case Study Assets in 12 Months
In a highly competitive industry, Lever’s ATS and CRM platform was gaining ground. But in order to truly rise above the crowd, they needed to turn out strategic case studies at scale. With eager customers lining up to share their successes, the small customer marketing team only lacked the time to produce the stories effectively. With Case Study Buddy, Lever gained a partner with tactical expertise and an enterprise-friendly process that delivered: 🎯 22 targeted case study assets produced in...
What the Top 50 SaaS Companies Do With Their Case Studies (Free Report!)
Learn valuable lessons for creating your customer case studies and video testimonials at scale. If you’ve ever looked at your company’s case studies and wondered: How many customer success stories should you have? Should you prioritize written case studies over video testimonials? Or vice versa? How long should your written case studies be? How can you help prospects (and your sales team) find case studies that are most relevant to them? How should you lay out your written case studies...
How to Get Buy-in for Your Case Studies
For most companies, getting buy-in is by far the hardest part of the case study process. Sure, you might also struggle with defining strategy or finding the internal bandwidth to create case studies. But for most companies, getting a yes in the first place is the biggest hurdle. And that “yes” needs to come both internally (from within your own organization) and externally (from the customer). Getting external case study buy-in When a customer says no to being in a...
