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How to Get More Enterprise Case Studies and Overcome 4 Common Challenges

Most enterprise companies know the value of arming their sales and marketing teams with case studies that provide hard evidence of their ability to solve problems experienced by their customers. In fact, our most recent research has found that 100% of the top fifty SaaS companies have written customer case studies on their websites—and the average number of case studies per SaaS company is 130! But how do these large enterprise companies create those case studies at scale? How do...

BY Holly Yoos

How to Help Prospects Find Case Studies on Your Website

Most companies put little thought into how they organize their case studies on their websites—a grid here, a filter there, and voila! Often, they just put the biggest logos or most recent case studies at the top of the page—but the danger with that method is that your prospects are only likely to click on the logos they know, or those closest to the top left. If they’ve put a bit more thought into it, they might offer some basic...

BY Holly Yoos

How to Get SaaS Case Study Metrics: 4 Examples

How do you get metrics in SaaS case studies? Success metrics aren’t something most SaaS customers can produce on demand. Ask most customers, for example, how much time they’ve saved with your tool, and they’ll have no idea—or a rough guess at best. It might seem counterintuitive, but the responsibility for tracking and calculating those metrics often falls to you—the SaaS providing the service. This is why many enterprise SaaS companies build tracking of success metrics right into their processes...

BY Holly Yoos

How to Create Engaging Remote Video Testimonials

It can be frustrating to create remote video testimonials and then discover that your leads watch only the first few seconds before jumping off. Why might this happen? And what can you do about it? The reason for a poor average watch time can vary—from how you structure your videos to how you describe them on the page. So here are seven ways you can encourage leads to watch your remote video testimonials in their entirety: Deliver on the promise...

BY Holly Yoos

How to Write a Case Study Brief

When creating a case study, a solid brief makes a world of difference. Whether you’re collaborating with writers and videographers on the project or DIY-ing things, a brief encourages you to carefully think through the context, priorities, and goals you have for the piece. But filling out a detailed case study brief can also be daunting. Especially if you’re not clear on how to use the brief to guide things. To help you understand what makes a brief brilliant, and...

BY Laurie Zottmann

How to Get Your Sales Team to Help With Case Studies

How do you get your sales and account reps to help with case studies? “We need to get more case studies done, but the sales/accounts team is over-protective, unresponsive, and won’t help!” I often hear this complaint from marketing and customer success teams who are tasked with producing case studies at scale, but are getting stonewalled by other internal teams. If your sales team won’t help with case studies, it’s a huge problem: sales and accounts reps are usually the...

BY Joel Klettke

How to Avoid Common Case Study Mistakes

A quick survey of customer case studies that exist in the wild reveals that not all of them are created equal. Many of them don’t do justice to what was (undoubtedly) an amazing client success story. Sadly, the power of that success story is lost in the telling, which is a real shame—and a major lost opportunity. Where do these case studies go wrong? Often by committing one (or more) of four common case study mistakes. Here’s how to avoid...

BY Holly Yoos

How to Drive Curiosity—and Conversions—With Your Customer Case Study

We’re all surrounded by marketing content. It’s everywhere—in our social feeds, email inbox, Google searches, YouTube channels, etc. Within this deluge of advertising and information, how can you stand out and capture the eyeballs of your target audience? What will stop them in their tracks and spur them to connect with you? Often, the solution lies in a subtle marketing concept: the curiosity gap. What the heck is a curiosity gap? In marketing, a curiosity gap is a persuasion technique...

BY Laurie Zottmann

Case Study Buddy Design Project: Contract

Case Study Buddy is looking for a strong visual storyteller/ designer to help us rethink and improve our approach to the collateral we deliver for clients. We’re on the hunt for someone who is deep on visual storytelling, document design and information design to help us level up our design and ensure the visual layouts/formats of our assets complements the stories we’re telling for clients. This initial project would be a freelance/consulting engagement, with the potential to become ongoing work...

BY Joel Klettke

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