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3 Reasons to Rethink Your Case Study Headlines

Having a good headline is important. After all, you only have a few seconds to grab readers’ attention. This is as true for case studies as any other type of marketing content, from blog posts to white papers. However, case study headlines can get a little… trickier. Because while you want to grab attention with your case study headline, you also need to make those headlines extra focused. Why? Because when prospective clients scan your case study headline, they’re looking...

BY Holly Yoos

Do We Have the Technical Expertise to Write Your Case Study?

When your product or service is high-tech, you may wonder if our team has the expertise needed to write a case study about it. And you’re right, we’re not software or data engineers, and we’ll never understand your technical product or service as well as you do. Even so, that doesn’t mean we can’t tell your customer success stories. In fact, if we wanted a fight, we’d argue that you’d struggle to find a software or data engineer who lives...

BY Holly Yoos

Are Your Case Studies Too Similar?

Are all of your case studies starting to sound the same? If they are, you may wonder if maybe they’re getting a bit… heaven forbid… boring? We sometimes bump into this question when we write multiple case studies for clients (which we almost always do).  For example, we have one client for whom we’ve written 60+ case studies! How can anyone make all those case studies unique? It might seem like a terrifying concern—but in reality, that’s the wrong way...

BY Holly Yoos

10 Good Reasons to Outsource Your Customer Success Stories

So you’re sold on the value of creating and sharing your customer success stories. Excellent. If you’re also sold on partnering with Case Study Buddy to create those case studies for you (as opposed to doing them in house) that’s even better. But how do you convince your manager or other higher up that partnering with Case Study Buddy is the way to go? Outsourcing case studies can be a contentious issue, especially given the high-touch nature of customer success...

BY Holly Yoos

When Your Customer’s Legal Department Won’t Approve Your Case Study

It’s happened to the best of us. And it sucks. You’ve written a compelling case study. One that’s a fantastic example of all the benefits your product or service can bring. And one that will carry a lot of weight with prospective customers. But when you run it by your customer’s legal department for approval, they want to nix it. They worry that the challenges section—the section that lays out the pain points they were experiencing before they adopted your...

BY Holly Yoos

How to Prepare for Case Study Video Interviews

Lately, interest in our video case studies and video testimonials has taken off. And no wonder. According to Social Media Week: Video consumption on mobile devices rises a whopping 100 percent each year 78 percent of people report watching videos online each week 55 percent of those watch on a daily basis. This trend hasn’t gone unnoticed among marketers. According to the same source: 99 percent of marketers claim they will continue to use video marketing in their approaches 88...

BY Holly Yoos

Leverage Your Case Study Metrics to the Max

Measurable results put the ‘success’ in customer success stories. Hard numbers are especially powerful; they validate the solutions you bring to the table and establish desirable results that your other customers want for themselves. So yes, whenever possible, you want metrics that you can assign to case study results. (That doesn’t mean you can’t create a good case study without metrics. You just need to lean more heavily into the narrative story arc—and apply a few other tricks of the...

BY Holly Yoos

Quick Tip: Case Study Interview Prep You May Have Missed

So you’ve been pulled in to conduct a case study interview. And you’ve done all you can to prepare for it. But there’s one small aspect of interview prep you may have missed. And that’s nailing down exactly how to pronounce the name of the person you’ll be interviewing—as well as the name of the company they represent. Hopefully, someone on your team will be able to confirm pronunciation. Surely the account manager will know? But if no one on...

BY Holly Yoos

Should You Send Case Study Interview Questions in Advance?

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer isn’t...

BY Holly Yoos

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