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Why Case Study Buddy’s Process is Such a Big Differentiator for HubSpot
HubSpot maintains a robust customer success story program. They publish 20–30 case studies each year about how satisfied customers use HubSpot to grow their businesses. Since 2020, Case Study Buddy has been a key partner in capturing those stories and turning them into powerful case studies. Together, we… 🎯 Generated 3X more case studies per month 🎯 Freed up 100+ hours/month for the marketing team 🎯 Exceeded HubSpot’s coverage gap goals by 26% Sam Cahoon, Associate Product Marketing Manager, says...
How to Measure the ROI of a Case Study or Testimonial
How do you measure the ROI of a case study or testimonial? It’s the dreaded line of questioning… “How many conversions is this case study driving?” “We invested $4,000 into this story—what is it doing for us?” “What’s the ROI from all of this customer marketing activity?” These questions aren’t dreaded because customer stories aren’t valuable—they are! But the truth is, sometimes the “ROI of a case study” is slippery at best, especially for marketing minds more accustomed to measuring...
How Case Studies Help Mobile Escape Impress Buyers and Prospects
Mobile Escape is the creator of Escape Mail, an award-winning product that brings the ‘escape room’ style game experience to remote teams and classrooms via the mail. They even create custom experiences, such as the ‘Mission to Mars’ game created for Ag for Life. Case Study Buddy helped Mobile Escape capture Ag for Life’s experience with this bespoke product and turn it into a case study that… Demonstrates proof of concept to buyers Communicates clear value to businesses and nonprofits...
How to Capture Video Testimonials at Events
How do you get customer video testimonials at live events? Live events are gold mines for customer testimonial videos. Whether it’s a conference, trade show, meet-up, or private event, the stars align: your customers are all in one place, positive emotions are running high, and you can walk away with hours of incredible testimonial footage—and potential case studies—if you approach this with a well-thought-out, proactive plan. In this step-by-step guide (with schedules and templates/ideas throughout), you’ll get insight into the strategy,...
How Case Study Buddy Saves Playvox’s Marketing Team 20+ Hours/Month
Playvox offers quality assurance and workforce management solutions that keep the cost of customer service down and efficiency up. The company has hundreds of satisfied customers, but capturing testimonials and turning them into a case study takes valuable time away from the always-busy marketing team. By partnering with Case Study Buddy, Playvox’s marketing team is able to: Scale production of case studies without any extra lift Create a wider variety of assets than they could create in-house Save 5–7 hours...
How Customer Advocacy Expert Cas Feder Builds Meaningful Relationships with Customers
What does it take to get your customers tripping over themselves to be in case studies, video testimonials, social clips, and speaking events with you? For Cas Feder, it’s all about authentic, ongoing relationships. Cas has learned a lot about building relationships with customers in her 10+ years of experience in marketing and customer advocacy, most recently at HubSpot. Some of her tips include: 💥 Gain trust through authentic relationship building 💥 Partner with your legal team 💥 Generate a...
Why Case Studies Should Be a Team Sport
After years of working with organizations of all sizes—from tiny startups to gargantuan enterprises—we’ve seen many different efforts to create case studies at scale. Here’s one of the most important lessons we’ve learned: If you want your case study program to knock it out of the park every single time, treat your case studies like a team sport. When marketing tries to create case studies alone without sales, customer success, and leadership in their corner, the perspectives and needs of...
Why Case Studies Matter for Bidding and Tendering
Case studies are the most persuasive proof that you can include within a tender submission. A good case study demonstrates that you have: Excelled on past contracts of comparable size and scope Delivered similar projects on time and within budget Anticipated and/or navigated potential contract disruptions A bidding company that claims to be ‘highly experienced’ will almost always lose out to a competitor that’s able to back up its experience with accolades, compelling customer testimonials, and case studies. Importance of...
Why Playvox Partners with Case Study Buddy to Create Its #1 Sales Asset
Year in and year out, case studies remain one of Playvox’s most effective marketing tools. Its satisfied customers include Veeqo, which saved over 500+ agent hours a year by consolidating support ticket data, and Afterpay, which increased agent productivity by 30%. Case Study Buddy helps Playvox capture and tell stories like these. Having real customer testimonials enables sales and demand gen teams to better: 🎯 Showcase the real-world impact of their products and services 🎯 Persuade new leads in similar...
