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How to Ask for Video Testimonials and Case Studies

There’s no better weapon to convince prospective clients to work with you than a video case study. Seeing your existing customers describe what it was like to work with you in their own words—on camera—is incredibly powerful. However, getting customers to agree to participate in video testimonials and case studies isn’t always easy. They may feel uncomfortable on camera, or they may not have the time. They may begrudge the effort it will take to dress appropriately and show up...

BY Holly Yoos

Making the Case for Anonymous Case Studies

In a perfect world, every customer would let you tell the story of how you helped them succeed in a case study. But sometimes, customers are constrained by their legal departments—or the story is just too sensitive—and so they decline to participate. Sometimes, though, customers will agree to share their story as long as their name isn’t attached to it. Which means you’ll need to anonymize the case study. In some circles, anonymous case studies are maligned as “weaker” than case...

BY Holly Yoos

How to Create Tension in Case Studies With No Before-After Comparison

What do you do when you’re writing a case study with no before-after comparison? A case study where you have no insights into the situation that existed before your amazing product or solution was implemented? How can you create tension or suspense in your case study without that? Because when you distill most case studies down to their bare structure, the story is: Bad thing happens (or, is happening) Solution is implemented Problem is solved. But what if your interviewee...

BY Holly Yoos

Is a Metric-Driven Headline Always the Best Choice for Your Customer Success Stories?

One of the golden rules of case study writing is to put an impressive metric into headlines instead of using qualitative descriptions of success. So instead of saying: “How [Customer A] Increased Sales With the Help of [Company B]” or “How [Customer A] beats back the competition with [Company B product/service],” you would say something like: “How [Customer A] Increased Sales by 25% With the Help of [Company B].” Of course, you won’t always have good metrics to worth with,...

BY Holly Yoos

Light Up the Brains of Prospects With These Innovative Case Study Filters

Here’s a CRAZY clever bit of copy and UX that I wish more companies were brave enough to try: Our client, KlientBoost, has a fantastic amount of customer success stories—so many that they need to help prospects find the ones most relevant to them. So here’s how they’ve set up their “results” page: As you can see, they provide users with two types of filtering systems. The first system (which I’ve circled in blue) follows conventional wisdom (read: logic). Users...

BY Joel Klettke

3 Reasons to Rethink Your Case Study Headlines

Having a good headline is important. After all, you only have a few seconds to grab readers’ attention. This is as true for case studies as any other type of marketing content, from blog posts to white papers. However, case study headlines can get a little… trickier. Because while you want to grab attention with your case study headline, you also need to make those headlines extra focused. Why? Because when prospective clients scan your case study headline, they’re looking...

BY Holly Yoos

Do We Have the Technical Expertise to Write Your Case Study?

When your product or service is high-tech, you may wonder if our team has the expertise needed to write a case study about it. And you’re right, we’re not software or data engineers, and we’ll never understand your technical product or service as well as you do. Even so, that doesn’t mean we can’t tell your customer success stories. In fact, if we wanted a fight, we’d argue that you’d struggle to find a software or data engineer who lives...

BY Holly Yoos

Are Your Case Studies Too Similar?

Are all of your case studies starting to sound the same? If they are, you may wonder if maybe they’re getting a bit… heaven forbid… boring? We sometimes bump into this question when we write multiple case studies for clients (which we almost always do).  For example, we have one client for whom we’ve written 60+ case studies! How can anyone make all those case studies unique? It might seem like a terrifying concern—but in reality, that’s the wrong way...

BY Holly Yoos

10 Good Reasons to Outsource Your Customer Success Stories

So you’re sold on the value of creating and sharing your customer success stories. Excellent. If you’re also sold on partnering with Case Study Buddy to create those case studies for you (as opposed to doing them in house) that’s even better. But how do you convince your manager or other higher up that partnering with Case Study Buddy is the way to go? Outsourcing case studies can be a contentious issue, especially given the high-touch nature of customer success...

BY Holly Yoos

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