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Quick Tip: Case Study Interview Prep You May Have Missed

So you’ve been pulled in to conduct a case study interview. And you’ve done all you can to prepare for it. But there’s one small aspect of interview prep you may have missed. And that’s nailing down exactly how to pronounce the name of the person you’ll be interviewing—as well as the name of the company they represent. Hopefully, someone on your team will be able to confirm pronunciation. Surely the account manager will know? But if no one on...

BY Holly Yoos

Should You Send Case Study Interview Questions in Advance?

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer isn’t...

BY Holly Yoos

How to Get Powerful Quotes for Your Case Study

If someone you knew said, “Hey, I heard about this new carpet cleaning product. It’s pretty cheap and cleans up even the toughest stains”—that’s a GOOD story. It includes the pain point (“the toughest stain”) and the solution (“new carpet cleaning product”). If someone you knew said, “Take a look at my carpet. It had a red wine stain on it, and I used this cleaner to get it out. Now, it looks better than the day I bought it!”—that’s...

BY Holly Yoos

How SaaS Companies Can Tell BIG Cross-Enterprise Success Stories

When you’re a startup SaaS company, landing your first BIG client can leapfrog you from startup to enterprise status. That first big client confers immediate credibility by demonstrating that you have what it takes to handle the demands and complex needs of a large, multifaceted business. Naturally, once you’ve added one of these clients to your roster, you want to use it as proof to persuade other enterprise companies to choose your solution. But what’s the best way to share...

BY Holly Yoos

Why Your Success Story Needs a Hero

Eight-year-old Leo Shidla had a 130-million-year-old fossilized bone to pick with National Public Radio (NPR)’s oldest news show, All Things Considered: “I never hear much about nature or dinosaurs or things like that. Maybe you should call your show Newsy things Considered, since I don’t get to hear about all the things,” he writes. “Newsy things Considered.” Talk about a devastating burn. So what did NPR do? They owned the oversight: Y'all remember Leo and his point about our lacking...

BY Steven Peters

How Long Should Your Case Study Be?

If your case study is too long… your leads might not look at it, nevermind read it. But if your case study is too short… it may lack the details it needs to persuade leads that you’re the one and best choice for them. So how long should your case study be? Fortunately, research gives us some guidelines for case study length. According to a DocSend report of 34 million content interactions, for example, case studies should be two to...

BY Holly Yoos

How to Handle a Difficult Interviewee (With Scripts!)

Without a good interview, your case study will suffer. You can probably still write it. But it won’t have the coherent story and sparkling details that make good case studies so irresistible. So how do you run a great case study interview with a difficult interviewee? “Difficult” not because they’re a bad person or purposefully uncommunicative. (Although this CAN happen. Some interviewees are combative and gruff, and you need a thick skin.) But sometimes, difficult interviewees are simply people who...

BY Holly Yoos

The Easiest Way to Get a Case Study Win

Updating your existing case studies isn’t an obvious thing to do. It certainly wasn’t obvious to me when I first started creating them. Instead, all of my focus was on creating NEW case studies. The idea of updating existing ones didn’t really occur to me. But when you think strategically, the benefits become obvious. Things Change—and So Should Your Case Study Business isn’t static. So your case studies shouldn’t be static either. Things change. And almost certainly, your customer has...

BY Joel Klettke

6 Bad Things That Can Kill a Good Case Study

A surprising number of things can kill a good case study before the finished product finally lands in the hands of your prospective customers. Case studies are harder to do than most people expect. And a whole lot of things can happen that take them off the rails. At Case Study Buddy, we’ve created hundreds (maybe thousands?) of case studies for our clients, so we know a thing or two about where things can go wrong. So how do we...

BY Joel Klettke

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