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How to Get Powerful Quotes for Your Case Study

If someone you knew said, “Hey, I heard about this new carpet cleaning product. It’s pretty cheap and cleans up even the toughest stains”—that’s a GOOD story. It includes the pain point (“the toughest stain”) and the solution (“new carpet cleaning product”). If someone you knew said, “Take a look at my carpet. It had a red wine stain on it, and I used this cleaner to get it out. Now, it looks better than the day I bought it!”—that’s...

BY Holly Yoos

How SaaS Companies Can Tell BIG Cross-Enterprise Success Stories

When you’re a startup SaaS company, landing your first BIG client can leapfrog you from startup to enterprise status. That first big client confers immediate credibility by demonstrating that you have what it takes to handle the demands and complex needs of a large, multifaceted business. Naturally, once you’ve added one of these clients to your roster, you want to use it as proof to persuade other enterprise companies to choose your solution. But what’s the best way to share...

BY Holly Yoos

Hiring: Case Study Writer (Subcontracting, Remote OK)

Thanks for your interest in working with us! After 90+ applications, this position is now closed and we’re in the evaluation stage. As you can imagine, that many applications is a lot for our tiny team to go through, so responding to everyone who applied will not be possible. Any time we open up a writing role, we’ve always got the burden of too many great and qualified candidates (lucky us!) If we’re interested in working together, we’ll be the...

BY Joel Klettke

Why Your Success Story Needs a Hero

Eight-year-old Leo Shidla had a 130-million-year-old fossilized bone to pick with National Public Radio (NPR)’s oldest news show, All Things Considered: “I never hear much about nature or dinosaurs or things like that. Maybe you should call your show Newsy things Considered, since I don’t get to hear about all the things,” he writes. “Newsy things Considered.” Talk about a devastating burn. So what did NPR do? They owned the oversight: Y'all remember Leo and his point about our lacking...

BY Steven Peters

How Long Should Your Case Study Be?

If your case study is too long… your leads might not look at it, nevermind read it. But if your case study is too short… it may lack the details it needs to persuade leads that you’re the one and best choice for them. So how long should your case study be? Fortunately, research gives us some guidelines for case study length. According to a DocSend report of 34 million content interactions, for example, case studies should be two to...

BY Holly Yoos

How to Handle a Difficult Interviewee (With Scripts!)

Without a good interview, your case study will suffer. You can probably still write it. But it won’t have the coherent story and sparkling details that make good case studies so irresistible. So how do you run a great case study interview with a difficult interviewee? “Difficult” not because they’re a bad person or purposefully uncommunicative. (Although this CAN happen. Some interviewees are combative and gruff, and you need a thick skin.) But sometimes, difficult interviewees are simply people who...

BY Holly Yoos

The Easiest Way to Get a Case Study Win

Updating your existing case studies isn’t an obvious thing to do. It certainly wasn’t obvious to me when I first started creating them. Instead, all of my focus was on creating NEW case studies. The idea of updating existing ones didn’t really occur to me. But when you think strategically, the benefits become obvious. Things Change—and So Should Your Case Study Business isn’t static. So your case studies shouldn’t be static either. Things change. And almost certainly, your customer has...

BY Joel Klettke

6 Bad Things That Can Kill a Good Case Study

A surprising number of things can kill a good case study before the finished product finally lands in the hands of your prospective customers. Case studies are harder to do than most people expect. And a whole lot of things can happen that take them off the rails. At Case Study Buddy, we’ve created hundreds (maybe thousands?) of case studies for our clients, so we know a thing or two about where things can go wrong. So how do we...

BY Joel Klettke

5 of the Most Common Case Study Mistakes

Creating a good case study sounds pretty simple. After all, it’s just problem-solution-result, right? How hard can it be? But when you actually put a case study together, a lot can go wrong. It takes nuance to tell your best possible story. At Case Study Buddy, case studies are all that we do. Literally. It’s our job to keep an eye on what’s working and what’s not. And we’ve looked at hundreds and hundreds of them. In the process of...

BY Joel Klettke

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