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A B2B Case Study Example: How Stripe Is Paying It Forward
A good B2B case study example isn’t always easy to find. So when I saw Stripe sharing their customer success stories online, I was impressed. I was immediately struck by how Stripe consistently positions their customers as the hero of their customer success stories. It’s a thread that runs through all—and every part of—their stories, from the challenges section of their written case studies to their video testimonials to their social media posts. Stripe also puts these success stories to work across their...
How We Helped Lever Create 22 Case Study Assets in 12 Months
In a highly competitive industry, Lever’s ATS and CRM platform was gaining ground. But in order to truly rise above the crowd, they needed to turn out strategic case studies at scale. With eager customers lining up to share their successes, the small customer marketing team only lacked the time to produce the stories effectively. With Case Study Buddy, Lever gained a partner with tactical expertise and an enterprise-friendly process that delivered: 🎯 22 targeted case study assets produced in...
What the Top 50 SaaS Companies Do With Their Case Studies (Free Report!)
Learn valuable lessons for creating your customer case studies and video testimonials at scale. If you’ve ever looked at your company’s case studies and wondered: How many customer success stories should you have? Should you prioritize written case studies over video testimonials? Or vice versa? How long should your written case studies be? How can you help prospects (and your sales team) find case studies that are most relevant to them? How should you lay out your written case studies...
How to Get Buy-in for Your Case Studies
For most companies, getting buy-in is by far the hardest part of the case study process. Sure, you might also struggle with defining strategy or finding the internal bandwidth to create case studies. But for most companies, getting a yes in the first place is the biggest hurdle. And that “yes” needs to come both internally (from within your own organization) and externally (from the customer). Getting external case study buy-in When a customer says no to being in a...
How to Build Case Study SOPs
By our estimates, only 1% of companies manage to publish a steady stream of customer stories. Want to join them? To build case studies at scale, you need to set up a systematic, step-by-step process for surfacing good candidates, making the ask, and producing a study that will convince prospects and wow leads. In other words, you need some standard operating procedures (SOPs) for your case study production process. 1. What is a case study SOP? A standard operating procedure...
How the Top 1% of Companies Scale Their Case Study Production
We’ve worked with 300+ companies on customer success stories. Here’s what 99% aren’t doing that would change everything. Since 2016, I’ve had a front-row seat to see how hundreds of companies come at the challenges of customer success stories. My team and I have had hundreds more conversations with B2B’s ranging from 10-person startups to 2,000+ person enterprises. It’s a rare position that’s offered an incredible level of insight into what works—and doesn’t—when it comes to scaling up strategic, meaningful storytelling....
Why Your Case Study Needs a Customer Headshot
In a recent survey of the customer success pages of the top 50 SaaS companies, we were surprised to find that only 28% of those companies included a headshot of the customer interviewed in their case studies. And even where we did find headshots, they weren’t always included consistently. This lack of customer headshots is troubling because they’re an important trust indicator. They make the customer success story more believable and demonstrate that a real, living person is saying all...
How Long Should Video Testimonials Be?
Video testimonials are one of the best ways to demonstrate to prospective SaaS customers that you’ve solved complex problems for customers just like them—problems that they share. So it’s no surprise that most enterprise SaaS companies are already creating customer video testimonials at scale. (Keep an eye out for our upcoming research report that confirms this finding.) But there’s one area of video testimonials that’s subject to a lot of debate: How long should video testimonials be? Some say 45-60...
How to Get More Enterprise Case Studies and Overcome 4 Common Challenges
Most enterprise companies know the value of arming their sales and marketing teams with case studies that provide hard evidence of their ability to solve problems experienced by their customers. In fact, our most recent research has found that 100% of the top fifty SaaS companies have written customer case studies on their websites—and the average number of case studies per SaaS company is 130! But how do these large enterprise companies create those case studies at scale? How do...
