Showing:

5 Reasons Why NOW is the Best Time to Invest in Customer Success Stories

What if I told you that RIGHT NOW—in the middle of a crisis—is the PERFECT time to double-down on customer success stories? It might sound crazy—especially if this story popped into your feed while you’re at the grocery store, standing in a checkout line 30-people deep, clutching the last package of toilet paper like your life depends on it, and stink-eyeing the person behind you who isn’t practising social distancing. But these are crazy times. Store closures, bans on social...

BY Steven Peters

The Stories We Should Be Telling In Times of Crisis

In the past 72 hours, I’ve received 37 emails with the word “COVID-19” in the subject line. Most of those are from businesses, outlining the steps they’re taking to deal with the crisis. I have one from my bank. My phone carrier. My movie theatre. Heck, I have one from KFC. But the messages that inspire me have nothing to do with “cleaning measures” or “enforcing hand washing.” The stories that keep me reading, caring, and engaging as a customer...

BY Steven Peters

How Conversion Rate Experts Use Industry-Specific Case Studies to Generate Leads

Ben Jesson is the CEO and co-founder of the agency Conversion Rate Experts and, to us, he’s also the mind behind a brilliant approach to using case studies to drive leads. In this article, we’ll share what we learned from Ben about how Conversion Rate Experts target specific industries on landing pages with the most relevant and industry-specific case study to each and every potential client.  You’ll also read about how Conversion Rate Experts used insights from their sales team...

BY Meg Dowaliby

How Clique Studios Uses Case Studies To Pitch and Persuade New Clients

It’s rare that we find someone as gung-ho to tell customer stories as we are. But Brendan Hufford, SEO Director at Clique Studios, has a passion for telling customer success stories that’s second to none. In this article, Brendan reveals why one of Chicago’s top design agencies loves case studies and how they use them to pitch new clients and close more deals. MEET CLIQUE STUDIOS Clique Studios designs websites and creates holistic content experiences for high-growth companies. By blending...

BY Meg Dowaliby

How KlientBoost Uses Video Case Studies to Convert Prospective Clients

When Johnathan Dane, CEO, and founder of KlientBoost, shared how his company is taking client acquisition to the next level with case studies, we immediately took note. In this article, we’ll share what we learned when we talked with Johnathan about how this agency of “marketing unicorns” uses video case studies on Facebook to lead potential clients through the completion of their proposal funnel. MEET KLIENTBOOST KlientBoost helps companies make more money through intelligent PPC marketing and creative landing page...

BY Meg Dowaliby

How to Get Clients to Agree to Be In Case Studies

So, you helped a client get a big win… Now, you can’t wait to share your exciting results with the world. You want to write a case study. But how do you get client buy-in? The best way to get clients to agree to be in a case study is to address their fears and lay out the benefits the case study will have for their business. Try putting yourself in their shoes and preemptively answering the questions you’d be...

BY Steven Peters

How to Write a Killer Case Study Intro

The blinking cursor of death… You’ve read the client brief, recorded the interview, and found the perfect case study template. Now you’re sitting in front of your computer with a strong cup of coffee (your most important writing tool), and you’re ready to crank out a killer case study. But where do you begin? Oftentimes, the hardest part of writing a case study (other than putting together the headline, which we’ll cover in another post) is just getting started. How...

BY Joel Klettke

The Secret Weapon You Didn’t Know You Had in Your Content Marketing Arsenal

Today’s post comes to us from Jessica Mehring – make sure you check out her bio at the end of the post to learn a bit more about who she is, what she does and why she’s worth listening to! What do you think of when you hear the phrase “marketing content?” White papers? Blogs? Brochures? E-books? Maybe the odd infographic or downloadable guide? What if I told you that case studies are also a valid marketing content medium? It’s true....

BY Jessica Mehring

Client won’t approve your case study? Don’t give up – try this!

You’ve written a case study, but your client won’t approve it. What now? It happens more often than it should: a client agrees to do a case study but then backs out after you’ve gone to all the trouble to write it up. Yes, it’s discouraging – but it doesn’t have to mean scrapping the case study entirely. In this post, I’ll share the step-by-step process Case Study Buddy follows to try to turn around this setback – and one last-ditch option...

BY Joel Klettke

Let’s tell your stories together.

Get in touch to start a conversation.

Contact Us