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Should You Send Case Study Interview Questions in Advance?

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer isn’t...

BY Holly Yoos

How to Get Powerful Quotes for Your Case Study

If someone you knew said, “Hey, I heard about this new carpet cleaning product. It’s pretty cheap and cleans up even the toughest stains”—that’s a GOOD story. It includes the pain point (“the toughest stain”) and the solution (“new carpet cleaning product”). If someone you knew said, “Take a look at my carpet. It had a red wine stain on it, and I used this cleaner to get it out. Now, it looks better than the day I bought it!”—that’s...

BY Holly Yoos

How SaaS Companies Can Tell BIG Cross-Enterprise Success Stories

When you’re a startup SaaS company, landing your first BIG client can leapfrog you from startup to enterprise status. That first big client confers immediate credibility by demonstrating that you have what it takes to handle the demands and complex needs of a large, multifaceted business. Naturally, once you’ve added one of these clients to your roster, you want to use it as proof to persuade other enterprise companies to choose your solution. But what’s the best way to share...

BY Holly Yoos

How to Handle a Difficult Interviewee (With Scripts!)

Without a good interview, your case study will suffer. You can probably still write it. But it won’t have the coherent story and sparkling details that make good case studies so irresistible. So how do you run a great case study interview with a difficult interviewee? “Difficult” not because they’re a bad person or purposefully uncommunicative. (Although this CAN happen. Some interviewees are combative and gruff, and you need a thick skin.) But sometimes, difficult interviewees are simply people who...

BY Holly Yoos

The Easiest Way to Get a Case Study Win

Updating your existing case studies isn’t an obvious thing to do. It certainly wasn’t obvious to me when I first started creating them. Instead, all of my focus was on creating NEW case studies. The idea of updating existing ones didn’t really occur to me. But when you think strategically, the benefits become obvious. Things Change—and So Should Your Case Study Business isn’t static. So your case studies shouldn’t be static either. Things change. And almost certainly, your customer has...

BY Joel Klettke

5 of the Most Common Case Study Mistakes

Creating a good case study sounds pretty simple. After all, it’s just problem-solution-result, right? How hard can it be? But when you actually put a case study together, a lot can go wrong. It takes nuance to tell your best possible story. At Case Study Buddy, case studies are all that we do. Literally. It’s our job to keep an eye on what’s working and what’s not. And we’ve looked at hundreds and hundreds of them. In the process of...

BY Joel Klettke

How Many Case Studies Should You Have?

“How many case studies should I publish? How many do I actually need?” For many companies, getting even one case study done can be a real victory. And when it’s your first, it IS a big deal. But case studies aren’t a “one and done” asset. You can’t just check case studies off your content marketing to-do list. And often, that first great case study opens the door to many others. Strategic companies want case studies for every sales situation...

BY Joel Klettke

Two Ugly Ingredients for Stronger Case Studies (and How to Use Them)

Can a case study to be *too* positive? A strange question, maybe, but one that’s kept me up at night. If there’s one thing people LOVE bashing about case studies, it’s their credibility—and in many cases (no pun intended), I don’t blame them. The average case study out in the wild tends to be light on details, heavy on hyperbole, and tough to trust. They’re criticized for being cherry-picked examples in baskets of otherwise rotten fruit; impossibly great outcomes made...

BY Joel Klettke

Is It Time to Rethink the Agency Case Study?

Creating case studies for agencies comes with its own special set of challenges. First, agency customers are a particularly skeptical bunch because they’ve either been burned by an agency in the past or heard horror stories. Maybe they didn’t get the results they wanted. Or the work was poorly performed. Or communication was terrible. Whatever the problem was, they’re not likely to be won over by cheery case studies that consist of a laundry list of tasks performed and summary...

BY Joel Klettke

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