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The Stories We Should Be Telling In Times of Crisis

In the past 72 hours, I’ve received 37 emails with the word “COVID-19” in the subject line. Most of those are from businesses, outlining the steps they’re taking to deal with the crisis. I have one from my bank. My phone carrier. My movie theatre. Heck, I have one from KFC. But the messages that inspire me have nothing to do with “cleaning measures” or “enforcing hand washing.” The stories that keep me reading, caring, and engaging as a customer...

BY Steven Peters

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