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How to Create Tension in Case Studies With No Before-After Comparison

What do you do when you’re writing a case study with no before-after comparison? A case study where you have no insights into the situation that existed before your amazing product or solution was implemented? How can you create tension or suspense in your case study without that? Because when you distill most case studies down to their bare structure, the story is: Bad thing happens (or, is happening) Solution is implemented Problem is solved. But what if your interviewee...

BY Holly Yoos

Is a Metric-Driven Headline Always the Best Choice for Your Customer Success Stories?

One of the golden rules of case study writing is to put an impressive metric into headlines instead of using qualitative descriptions of success. So instead of saying: “How [Customer A] Increased Sales With the Help of [Company B]” or “How [Customer A] beats back the competition with [Company B product/service],” you would say something like: “How [Customer A] Increased Sales by 25% With the Help of [Company B].” Of course, you won’t always have good metrics to worth with,...

BY Holly Yoos

Light Up the Brains of Prospects With These Innovative Case Study Filters

Here’s a CRAZY clever bit of copy and UX that I wish more companies were brave enough to try: Our client, KlientBoost, has a fantastic amount of customer success stories—so many that they need to help prospects find the ones most relevant to them. So here’s how they’ve set up their “results” page: As you can see, they provide users with two types of filtering systems. The first system (which I’ve circled in blue) follows conventional wisdom (read: logic). Users...

BY Joel Klettke

3 Reasons to Rethink Your Case Study Headlines

Having a good headline is important. After all, you only have a few seconds to grab readers’ attention. This is as true for case studies as any other type of marketing content, from blog posts to white papers. However, case study headlines can get a little… trickier. Because while you want to grab attention with your case study headline, you also need to make those headlines extra focused. Why? Because when prospective clients scan your case study headline, they’re looking...

BY Holly Yoos

Are Your Case Studies Too Similar?

Are all of your case studies starting to sound the same? If they are, you may wonder if maybe they’re getting a bit… heaven forbid… boring? We sometimes bump into this question when we write multiple case studies for clients (which we almost always do).  For example, we have one client for whom we’ve written 60+ case studies! How can anyone make all those case studies unique? It might seem like a terrifying concern—but in reality, that’s the wrong way...

BY Holly Yoos

10 Good Reasons to Outsource Your Customer Success Stories

So you’re sold on the value of creating and sharing your customer success stories. Excellent. If you’re also sold on partnering with Case Study Buddy to create those case studies for you (as opposed to doing them in house) that’s even better. But how do you convince your manager or other higher up that partnering with Case Study Buddy is the way to go? Outsourcing case studies can be a contentious issue, especially given the high-touch nature of customer success...

BY Holly Yoos

How to Prepare for Case Study Video Interviews

Lately, interest in our video case studies and video testimonials has taken off. And no wonder. According to Social Media Week: Video consumption on mobile devices rises a whopping 100 percent each year 78 percent of people report watching videos online each week 55 percent of those watch on a daily basis. This trend hasn’t gone unnoticed among marketers. According to the same source: 99 percent of marketers claim they will continue to use video marketing in their approaches 88...

BY Holly Yoos

Leverage Your Case Study Metrics to the Max

Measurable results put the ‘success’ in customer success stories. Hard numbers are especially powerful; they validate the solutions you bring to the table and establish desirable results that your other customers want for themselves. So yes, whenever possible, you want metrics that you can assign to case study results. (That doesn’t mean you can’t create a good case study without metrics. You just need to lean more heavily into the narrative story arc—and apply a few other tricks of the...

BY Holly Yoos

Should You Send Case Study Interview Questions in Advance?

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer isn’t...

BY Holly Yoos

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