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How to Prepare for Customer Interviews in 7 Easy Steps

You might not realize it, but the success of your case study starts before a word is written. Here are our secrets to nailing great interviews. Every. Single. Time. You hop on a call with your biggest customer. You need to get all the information for your case study in a single phone call. You need to keep it quick, so you don’t waste their time. You hit RECORD and… You freeze. What do you ask first? What do you...

BY Amanda Vanelderen

How to Build a Money-Making Case Study Strategy in 4 Steps (and What to Do Next)

If you’re asking, “What the heck is a case study strategy, and why do I need one?”—you’re not alone. Most companies seem to believe that a great customer success story is something that “just happens.” It spontaneously explodes into existence when they help a customer achieve something great. Only… that’s not the way it usually goes, is it? Sure, after a big win, high-fives abound. You gush about the customer’s success during your next meet-up. Maybe you regale prospects with...

BY Steven Peters

How Growth Tools Collects Over 120 Client Wins Every Week (and How You Can Too)

Bryan Harris, Founder of Growth Tools, shares how his company systematized the collection of customer success stories — and how those wins impact marketing, sales, and everything in between. “How can we simplify customer feedback collection?” That was the question that set Bryan Harris, Founder of Growth Tools, and his team on the fast track to collecting, synthesizing, and leveraging hundreds of client wins every month. It started with a goal that was easy to communicate and difficult to track:...

BY Amanda Vanelderen

The Stories We Should Be Telling In Times of Crisis

In the past 72 hours, I’ve received 37 emails with the word “COVID-19” in the subject line. Most of those are from businesses, outlining the steps they’re taking to deal with the crisis. I have one from my bank. My phone carrier. My movie theatre. Heck, I have one from KFC. But the messages that inspire me have nothing to do with “cleaning measures” or “enforcing hand washing.” The stories that keep me reading, caring, and engaging as a customer...

BY Steven Peters

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