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Should You Send Case Study Interview Questions in Advance?

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the boilerplate advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer...

BY Holly Yoos

Best AI Case Study Examples in 2024 (And a How-To Guide!)

Who has the best case studies for AI solutions? B2B buyers’ heads are spinning with the opportunities that AI makes possible. But in a noisy, technical space where hundreds of new AI solutions and use cases are popping up overnight, many buyers don’t know how to navigate these opportunities—or who they can trust. Your customers are as skeptical as they are excited, thinking… “I’m confused by the complexity of your technology.” “I’m unsure whether there’s clear ROI.” “I’m concerned about...

BY Ian Winterton

How to Write Cybersecurity Case Studies

When it comes to case studies, cybersecurity poses special challenges.  The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...

BY Sam Harrison

Research Report: Case Studies and Testimonials in the Cybersecurity Industry

By definition, cybersecurity is technical, tight-lipped, and protective of metrics. Which makes producing case studies and testimonials for cybersecurity even more challenging. After all, the entire premise of a successful engagement in cybersecurity is hard to capture—how do you translate “we did XYZ… and then nothing bad happened” into a success story that CISOs, CTOs, and CIOs will care about?  As an end-to-end partner in creating customer success stories and video testimonials, we’ve successfully delivered over 99 stories in the...

BY Ian Winterton

How to Measure the ROI of a Case Study or Testimonial

How do you measure the ROI of a case study or testimonial? It’s the dreaded line of questioning… “How many conversions is this case study driving?” “We invested $4,000 into this story—what is it doing for us?” “What’s the ROI from all of this customer marketing activity?” These questions aren’t dreaded because customer stories aren’t valuable—they are! But the truth is, sometimes the “ROI of a case study” is slippery at best, especially for marketing minds more accustomed to measuring...

BY Joel Klettke

How to Capture Video Testimonials at Events

How do you get customer video testimonials at live events? Live events are gold mines for customer testimonial videos. Whether it’s a conference, trade show, meet-up, or private event, the stars align: your customers are all in one place, positive emotions are running high, and you can walk away with hours of incredible testimonial footage—and potential case studies—if you approach this with a well-thought-out, proactive plan. In this step-by-step guide (with schedules and templates/ideas throughout), you’ll get insight into the strategy,...

BY Joel Klettke

Why Case Studies Should Be a Team Sport

After years of working with organizations of all sizes—from tiny startups to gargantuan enterprises—we’ve seen many different efforts to create case studies at scale.  Here’s one of the most important lessons we’ve learned: If you want your case study program to knock it out of the park every single time, treat your case studies like a team sport.  When marketing tries to create case studies alone without sales, customer success, and leadership in their corner, the perspectives and needs of...

BY Sam Harrison

An eComm Case Study Example: How AfterShip Delivers the Full Package

Most B2B companies know they need case studies. They build trust, they’re relatable, and they give sales teams valuable tools to close the deal.  But once they have them, too many of those companies underutilize the assets they’ve worked so hard to create.  That’s why I was pleased to see AfterShip’s full-funnel use of case studies across their social media and website.  I first encountered Aftership’s case studies because of the colorful selection of customer quotes they posted on their...

BY Sam Harrison

How to Get Customers to Agree to Be In Case Studies

How do you get customers to agree to be in case studies? So you’ve earned a BIG win for your customer — and you want to use that story to convert new customers. Now, the hurdle: How do you ask your customer to participate in a case study? And how do you get them to say “yes”? These five simple steps are the key to your success: Clearly establish what’s in it for them Proactively solve customer objections Write a...

BY Steven Peters

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The Big List of 100 Ways to Use Your Case Studies

If your case studies and video testimonials live only on the customer success page of your website, you’re missing out. You can do SO MUCH MORE with these versatile assets.

Get our actionable guide to using case studies across your sales and marketing funnel (and beyond) to wring out every ounce of value.