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How to Get Buy-in for Your Case Studies

For most companies, getting buy-in is by far the hardest part of the case study process. Sure, you might also struggle with defining strategy or finding the internal bandwidth to create case studies. But for most companies, getting a yes in the first place is the biggest hurdle. And that “yes” needs to come both internally (from within your own organization) and externally (from the customer). Getting external case study buy-in When a customer says no to being in a...

BY Holly Yoos

How to Build Case Study SOPs

By our estimates, only 1% of companies manage to publish a steady stream of customer stories.  Want to join them?  To build case studies at scale, you need to set up a systematic, step-by-step process for surfacing good candidates, making the ask, and producing a study that will convince prospects and wow leads.  In other words, you need some standard operating procedures (SOPs) for your case study production process.  1. What is a case study SOP? A standard operating procedure...

BY Sam Harrison

How the Top 1% of Companies Scale Their Case Study Production

We’ve worked with 300+ companies on customer success stories. Here’s what 99% aren’t doing that would change everything. Since 2016, I’ve had a front-row seat to see how hundreds of companies come at the challenges of customer success stories. My team and I have had hundreds more conversations with B2B’s ranging from 10-person startups to 2,000+ person enterprises. It’s a rare position that’s offered an incredible level of insight into what works—and doesn’t—when it comes to scaling up strategic, meaningful storytelling....

BY Joel Klettke

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SaaS Industry Report

 

The State of SaaS Customer Success Stories in 2023

See what the top 50 SaaS companies are doing with their case studies and video testimonials. 

Get valuable takeaways you can use to level up your own marketing, applicable to any size or type of company. 

The State of SaaS Customer Success Stories 2023