SaaS Industry Report
The State of SaaS Customer Success Stories in 2023
See what the top 50 SaaS companies are doing with their case studies and video testimonials and level up your own marketing with takeaways for companies of any size.
Did you know the average number of written case studies on a top 50 SaaS site is... 132?!
Or that just 28% of them consistently use customer headshots inside their stories?
We didn’t either—until we did some research.
Whether you’re looking for ways to better showcase your stories, trying to find best practices, or you’re just curious what others are up to, this report will leave you with plenty of actionable ideas you can put to work right away.
What’s inside the report?
We combed through the sites and social profiles of the top 50 SaaS companies on U.S. stock exchanges to answer questions like…
- How many stories are they publishing?
- What formats are they using?
- How long is the written/video content?
- What are they doing to make their content more engaging?
- How do they identify and create success stories at scale?
- How do they make their stories easier to find and navigate?
See what the biggest SaaS companies are doing well, what they’re not, and what you can learn from their experience.