7 Things Best-in-Class B2Bs Do to Produce Customer Success Stories at Scale

BY Holly Yoos

July 19, 2023

Why can some B2B companies publish 50+ case studies a year … while others struggle to publish even one?

Best-in-class B2B companies approach their customer success stories in ways their competitors don’t.

Not only have these B2Bs figured out how to surface and produce case studies at scale, but they also learned how to use those assets to drive considerable revenue—rather than just marginal returns.

If you’ve ever struggled to:

Surface customer success stories
Create the types of case studies that teams truly need
Get success metrics from customers
Get cross-team cooperation and buy-in
Justify the time, effort and expense of creating case studies

…then this report is for you.

Grab your free copy here (signup required).

Author

Holly Yoos

Head of Writing and Interviewing

Based in Vancouver, Canada, Holly is pumped to tell stories of companies succeeding and doing good in the world.

Ya, you like that? Well, there’s more where that came from!

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