7 Things Best-in-Class B2Bs Do to Produce Customer Success Stories at Scale

BY Holly Yoos
July 19, 2023

Why can some B2B companies publish 50+ case studies a year … while others struggle to publish even one?

Best-in-class B2B companies approach their customer success stories in ways their competitors don’t.

Not only have these B2Bs figured out how to surface and produce case studies at scale, but they also learned how to use those assets to drive considerable revenue—rather than just marginal returns.

If you’ve ever struggled to:

  • Surface customer success stories
  • Create the types of case studies that teams truly need
  • Get success metrics from customers
  • Get cross-team cooperation and buy-in
  • Justify the time, effort and expense of creating case studies

…then this report is for you.

Grab your free copy here (signup required).

Ya, you like that? Well, there’s more where that came from!

Why Case Studies Should Be a Team Sport

After years of working with organizations of all sizes—from tiny startups to gargantuan enterprises—we’ve seen many different efforts to create case studies at scale.  Here’s one of the most important lessons we’ve learned: If you want your case study program to knock it out of the park every single time, treat your case studies like a team sport.  When marketing tries to create case studies alone without sales, customer success, and leadership in their corner, the perspectives and needs of...

BY Sam Harrison

Why Case Studies Matter for Bidding and Tendering

Case studies are the most persuasive proof that you can include within a tender submission. A good case study demonstrates that you have: Excelled on past contracts of comparable size and scope Delivered similar projects on time and within budget Anticipated and/or navigated potential contract disruptions A bidding company that claims to be ‘highly experienced’ will almost always lose out to a competitor that’s able to back up its experience with accolades, compelling customer testimonials, and case studies. Importance of...

BY Steven Peters

Why Playvox Partners with Case Study Buddy to Create Its #1 Sales Asset

Year in and year out, case studies remain one of Playvox’s most effective marketing tools. Its satisfied customers include Veeqo, which saved over 500+ agent hours a year by consolidating support ticket data, and Afterpay, which increased agent productivity by 30%. Case Study Buddy helps Playvox capture and tell stories like these. Having real customer testimonials enables sales and demand gen teams to better: 🎯 Showcase the real-world impact of their products and services 🎯 Persuade new leads in similar...

BY Steven Peters

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The Big List of 100 Ways to Use Your Case Studies

If your case studies and video testimonials live only on the customer success page of your website, you’re missing out. You can do SO MUCH MORE with these versatile assets.

Get our actionable guide to using case studies across your sales and marketing funnel (and beyond) to wring out every ounce of value.