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Quick Tip: 7 Powerful Words to Use When Asking for a Case Study
When asking for a case study, one sentence might make all the difference. Real quick – what’s the BIGGEST reason clients say no to being featured in case studies? There are plenty of reasons to choose from, whether they… Think it will take too much time Don’t want competitors to know what they’re doing Haven’t been measuring results accurately over time Aren’t sure what information they’ll be asked for Are nervous about giving feedback And so on. But the real,...
Should You “Gate” Your Case Studies?
Marketers have a tendency to get a little… overambitious. These days, you have to look hard to find a website that doesn’t have some sort of pop-up or downloadable resource begging you to surrender your email. For this post, we’re going to call that “Gating” – putting a gate in front of your content that someone has to deliberately go through. Annoying as that might be, there’s a good reason marketers do that: it works. Well, sometimes. If the information on the other...