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How to Prepare for Case Study Video Interviews
Lately, interest in our video case studies and video testimonials has taken off. And no wonder. According to Social Media Week: Video consumption on mobile devices rises a whopping 100 percent each year 78 percent of people report watching videos online each week 55 percent of those watch on a daily basis. This trend hasn’t gone unnoticed among marketers. According to the same source: 99 percent of marketers claim they will continue to use video marketing in their approaches 88...
Leverage Your Case Study Metrics to the Max
Measurable results put the ‘success’ in customer success stories. Hard numbers are especially powerful; they validate the solutions you bring to the table and establish desirable results that your other customers want for themselves. So yes, whenever possible, you want metrics that you can assign to case study results. (That doesn’t mean you can’t create a good case study without metrics. You just need to lean more heavily into the narrative story arc—and apply a few other tricks of the...
How to Get Powerful Quotes for Your Case Study
Powerful quotes can be the difference between a strong case study and a total dud. If someone you knew said, “Hey, I heard about this new carpet cleaning product. It’s pretty cheap and cleans up even the toughest stains”—that’s a GOOD story. It includes the pain point (“the toughest stain”) and the solution (“new carpet cleaning product”). If someone you knew said, “Take a look at my carpet. It had a red wine stain on it, and I used this...
How SaaS Companies Can Tell BIG Cross-Enterprise Success Stories
When you’re a startup SaaS company, landing your first BIG client can leapfrog you from startup to enterprise status. That first big client confers immediate credibility by demonstrating that you have what it takes to handle the demands and complex needs of a large, multifaceted business. Naturally, once you’ve added one of these clients to your roster, you want to use it as proof to persuade other enterprise companies to choose your solution. But what’s the best way to share...
How to Handle a Difficult Interviewee (With Scripts!)
Without a good interview, your case study will suffer. You can probably still write it. But it won’t have the coherent story and sparkling details that make good case studies so irresistible. So how do you run a great case study interview with a difficult interviewee? “Difficult” not because they’re a bad person or purposefully uncommunicative. (Although this CAN happen. Some interviewees are combative and gruff, and you need a thick skin.) But sometimes, difficult interviewees are simply people who...
The Easiest Way to Get a Case Study Win
Updating your existing case studies isn’t an obvious thing to do. It certainly wasn’t obvious to me when I first started creating them. Instead, all of my focus was on creating NEW case studies. The idea of updating existing ones didn’t really occur to me. But when you think strategically, the benefits become obvious. Things Change—and So Should Your Case Study Business isn’t static. So your case studies shouldn’t be static either. Things change. And almost certainly, your customer has...
5 of the Most Common Case Study Mistakes
Creating a good case study sounds pretty simple. After all, it’s just problem-solution-result, right? How hard can it be? But when you actually put a case study together, a lot can go wrong. It takes nuance to tell your best possible story. At Case Study Buddy, case studies are all that we do. Literally. It’s our job to keep an eye on what’s working and what’s not. And we’ve looked at hundreds and hundreds of them. In the process of...
How Many Case Studies Should You Have?
“How many case studies should I publish? How many do I actually need?” For many companies, getting even one case study done can be a real victory. And when it’s your first, it IS a big deal. But case studies aren’t a “one and done” asset. You can’t just check case studies off your content marketing to-do list. And often, that first great case study opens the door to many others. Strategic companies want case studies for every sales situation...
Two Ugly Ingredients for Stronger Case Studies (and How to Use Them)
Can a case study to be *too* positive? A strange question, maybe, but one that’s kept me up at night. If there’s one thing people LOVE bashing about case studies, it’s their credibility—and in many cases (no pun intended), I don’t blame them. The average case study out in the wild tends to be light on details, heavy on hyperbole, and tough to trust. They’re criticized for being cherry-picked examples in baskets of otherwise rotten fruit; impossibly great outcomes made...