Showing:

The Easiest Way to Get a Case Study Win

Updating your existing case studies isn’t an obvious thing to do. It certainly wasn’t obvious to me when I first started creating them. Instead, all of my focus was on creating NEW case studies. The idea of updating existing ones didn’t really occur to me. But when you think strategically, the benefits become obvious. Things Change—and So Should Your Case Study Business isn’t static. So your case studies shouldn’t be static either. Things change. And almost certainly, your customer has...

BY Joel Klettke

6 Bad Things That Can Kill a Good Case Study

A surprising number of things can kill a good case study before the finished product finally lands in the hands of your prospective customers. Case studies are harder to do than most people expect. And a whole lot of things can happen that take them off the rails. At Case Study Buddy, we’ve created hundreds (maybe thousands?) of case studies for our clients, so we know a thing or two about where things can go wrong. So how do we...

BY Joel Klettke

5 of the Most Common Case Study Mistakes

Creating a good case study sounds pretty simple. After all, it’s just problem-solution-result, right? How hard can it be? But when you actually put a case study together, a lot can go wrong. It takes nuance to tell your best possible story. At Case Study Buddy, case studies are all that we do. Literally. It’s our job to keep an eye on what’s working and what’s not. And we’ve looked at hundreds and hundreds of them. In the process of...

BY Joel Klettke

How Many Case Studies Should You Have?

“How many case studies should I publish? How many do I actually need?” For many companies, getting even one case study done can be a real victory. And when it’s your first, it IS a big deal. But case studies aren’t a “one and done” asset. You can’t just check case studies off your content marketing to-do list. And often, that first great case study opens the door to many others. Strategic companies want case studies for every sales situation...

BY Joel Klettke

Two Ugly Ingredients for Stronger Case Studies (and How to Use Them)

Can a case study to be *too* positive? A strange question, maybe, but one that’s kept me up at night. If there’s one thing people LOVE bashing about case studies, it’s their credibility—and in many cases (no pun intended), I don’t blame them. The average case study out in the wild tends to be light on details, heavy on hyperbole, and tough to trust. They’re criticized for being cherry-picked examples in baskets of otherwise rotten fruit; impossibly great outcomes made...

BY Joel Klettke

Is It Time to Rethink the Agency Case Study?

Creating case studies for agencies comes with its own special set of challenges. First, agency customers are a particularly skeptical bunch because they’ve either been burned by an agency in the past or heard horror stories. Maybe they didn’t get the results they wanted. Or the work was poorly performed. Or communication was terrible. Whatever the problem was, they’re not likely to be won over by cheery case studies that consist of a laundry list of tasks performed and summary...

BY Joel Klettke

A Surprising Way to Repurpose Your Customer Interview

You could be sitting on a goldmine and not even know it… Especially if you already have a handful of case studies under your belt. You may think you’ve squeezed every ounce of marketing juice out of those studies, but there’s a byproduct of the creation process that you probably haven’t tapped. I’m talking about the audio files of your customer interviews. These files are chock full of persuasive content and quotes that are just begging to be used—and you...

BY Joel Klettke

What Nobody Tells You About Creating Customer Success Stories (But Should)

“Creating customer success stories—how hard can it be?” If there’s a painful lesson I’ve been forced to learn (repeatedly) in life, it’s that any time you ask “How hard can it be?” — you’re about to find out. This is why I can’t help but smile every time I see marketers underestimating the challenges, workload, and unexpected games of whack-a-mole that come with putting together customer success stories. After all, it’s just “Challenge, Solution, Results” right? How hard can it...

BY Joel Klettke

How to Write a Killer Case Study Intro

The blinking cursor of death… You’ve read the client brief, recorded the interview, and found the perfect case study template. Now you’re sitting in front of your computer with a strong cup of coffee (your most important writing tool), and you’re ready to crank out a killer case study. But where do you begin? Oftentimes, the hardest part of writing a case study (other than putting together the headline, which we’ll cover in another post) is just getting started. How...

BY Joel Klettke

Let’s tell your stories together.

Get in touch to start a conversation.

Contact Us