100 Ways to Use Your Case Studies (Free Report!)

BY Holly Yoos

June 14, 2023

Wring every ounce of ROI out of your customer success stories.

Case studies aren’t just for building awareness.

They can be your most versatile sales and marketing asset that you can deploy across the buyer’s journey—and beyond.

In this jam-packed report, we detail 100 ways to use and repurpose your case studies, including:

29 ways to use them for outbound marketing
30 ways to use them for inbound marketing
12 ways to use them for recruitment and internal needs
29 ways to use them to build authority

If you sales and marketing teams are looking for new ways to present solutions to pain points, grease the wheels for decision-making, and showcase results that inspire leads, then grab your copy now (sign-up required).

Author

Holly Yoos

Head of Writing and Interviewing

Based in Vancouver, Canada, Holly is pumped to tell stories of companies succeeding and doing good in the world.

Ya, you like that? Well, there’s more where that came from!

How-To

Should You Send Case Study Interview Questions in Advance?

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the boilerplate advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer...

BY Holly Yoos

Helpful Resources, How-To, Strategy, Uncategorized

Best AI Case Study Examples in 2024 (And a How-To Guide!)

Who has the best case studies for AI solutions? B2B buyers’ heads are spinning with the opportunities that AI makes possible. But in a noisy, technical space where hundreds of new AI solutions and use cases are popping up overnight, many buyers don’t know how to navigate these opportunities—or who they can trust. Your customers are as skeptical as they are excited, thinking… “I’m confused by the complexity of your technology.” “I’m unsure whether there’s clear ROI.” “I’m concerned about...

BY Ian Winterton

Helpful Resources, How-To

How to Write Cybersecurity Case Studies

When it comes to case studies, cybersecurity poses special challenges. The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...

BY Sam Harrison

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