100 Ways to Use Your Case Studies (Free Report!)

BY Holly Yoos

June 14, 2023

Wring every ounce of ROI out of your customer success stories.

Case studies aren’t just for building awareness.

They can be your most versatile sales and marketing asset that you can deploy across the buyer’s journey—and beyond.

In this jam-packed report, we detail 100 ways to use and repurpose your case studies, including:

29 ways to use them for outbound marketing
30 ways to use them for inbound marketing
12 ways to use them for recruitment and internal needs
29 ways to use them to build authority

If you sales and marketing teams are looking for new ways to present solutions to pain points, grease the wheels for decision-making, and showcase results that inspire leads, then grab your copy now (sign-up required).

Author

Holly Yoos

Lead Writer

Based in Vancouver, Canada, Holly is pumped to tell stories of companies succeeding and doing good in the world.

Ya, you like that? Well, there’s more where that came from!

Helpful Resources, How-To, Strategy

Why Case Studies Should Be a Team Sport

After years of working with organizations of all sizes—from tiny startups to gargantuan enterprises—we’ve seen many different efforts to create case studies at scale. Here’s one of the most important lessons we’ve learned: If you want your case study program to knock it out of the park every single time, treat your case studies like a team sport. When marketing tries to create case studies alone without sales, customer success, and leadership in their corner, the perspectives and needs of...

BY Sam Harrison

Q&A

Why Case Studies Matter for Bidding and Tendering

Case studies are the most persuasive proof that you can include within a tender submission. A good case study demonstrates that you have: Excelled on past contracts of comparable size and scope Delivered similar projects on time and within budget Anticipated and/or navigated potential contract disruptions A bidding company that claims to be ‘highly experienced’ will almost always lose out to a competitor that’s able to back up its experience with accolades, compelling customer testimonials, and case studies. Importance of...

BY Steven Peters

Q&A

Why Playvox Partners with Case Study Buddy to Create Its #1 Sales Asset

Year in and year out, case studies remain one of Playvox’s most effective marketing tools. Its satisfied customers include Veeqo, which saved over 500+ agent hours a year by consolidating support ticket data, and Afterpay, which increased agent productivity by 30%. Case Study Buddy helps Playvox capture and tell stories like these. Having real customer testimonials enables sales and demand gen teams to better: 🎯 Showcase the real-world impact of their products and services 🎯 Persuade new leads in similar...