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How to Write a Case Study Without Metrics
How do you write a strong case study without any metrics? What do you do when your client can’t—or won’t—give you metrics (like KPIs) to put in a case study? If your answer is “scrap the story,” a lot of (wrong) people would agree with you. At Case Study Buddy, we take a different approach (that you can steal): If you make stories relatable and compelling, they’ll do the same heavy lifting in your sales cycle – whether you have...
Quick Tip: How to Structure a Case Study Interview With Your Client
How should you structure a case study interview to get the best quotes, testimonials and results? At Case Study Buddy, we know that hands down, an interview is the best way to get juicy details out of your client for a case study is an interview. It can mean the difference between a bland, boring project snapshot and a compelling story that your leads can relate to. But how do you structure them to make sure you get what you need? We’ve already...
The 3 Most Powerful Questions to Ask a Happy Customer
If you could only ask a happy customer three questions, what would they be? In putting together case studies, I’ve talked to a LOT of happy customers – and it’s always my mission to get the best quotes, details and insights out of them in the shortest time. People are busy and doing our clients a favor by agreeing to an interview, so I need to honor that by keeping calls quick. That means being smart about the questions I ask. While Case...
Quick Tip: Two Easy Ways to Make Case Studies More Credible
Want to build rapport even more quickly with your case studies? Of course you do – any sane marketer should! Case studies and customer success stories themselves are incredible pieces of social proof – but too often, businesses do nothing but the bare-bones-basics of communicating the “Problem, Solution and Results” in bullet points, without adding any depth or real social proof. So what if we told you there was a way to immediately differentiate your case studies from your competitors? And what...
Quick Tip: 7 Powerful Words to Use When Asking for a Case Study
When asking for a case study, one sentence might make all the difference. Real quick – what’s the BIGGEST reason clients say no to being featured in case studies? There are plenty of reasons to choose from, whether they… Think it will take too much time Don’t want competitors to know what they’re doing Haven’t been measuring results accurately over time Aren’t sure what information they’ll be asked for Are nervous about giving feedback And so on. But the real,...
How to Get Clients to Share Results for Case Studies
Clients can be pretty tight-lipped about results. Even if your client agrees to be featured in a customer success story, they may be hesitant to share what their outcomes have been like. That’s a problem – because without being able to share specific, measurable results, your case study won’t have the same impact (though there’s ways around that – and we’ve written about them, too). How do you get clients to open up and talk about all the ways you’ve helped...
Should You “Gate” Your Case Studies?
Marketers have a tendency to get a little… overambitious. These days, you have to look hard to find a website that doesn’t have some sort of pop-up or downloadable resource begging you to surrender your email. For this post, we’re going to call that “Gating” – putting a gate in front of your content that someone has to deliberately go through. Annoying as that might be, there’s a good reason marketers do that: it works. Well, sometimes. If the information on the other...