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The Secret Weapon You Didn’t Know You Had in Your Content Marketing Arsenal
Today’s post comes to us from Jessica Mehring – make sure you check out her bio at the end of the post to learn a bit more about who she is, what she does and why she’s worth listening to! What do you think of when you hear the phrase “marketing content?” White papers? Blogs? Brochures? E-books? Maybe the odd infographic or downloadable guide? What if I told you that case studies are also a valid marketing content medium? It’s true....
Client won’t approve your case study? Don’t give up – try this!
You’ve written a case study, but your client won’t approve it. What now? It happens more often than it should: a client agrees to do a case study but then backs out after you’ve gone to all the trouble to write it up. Yes, it’s discouraging – but it doesn’t have to mean scrapping the case study entirely. In this post, I’ll share the step-by-step process Case Study Buddy follows to try to turn around this setback – and one last-ditch option...
7 Great Sales & Marketing Insights You Can Get From One Customer Interview
Ask the right questions and a customer interview will become a goldmine of actionable intel. One of the most common pieces of feedback we get at Case Study Buddy after sending clients a recording of our interview with their customer is, “I can’t believe how much you got out of them!” Few clients anticipate how much we can actually help them learn on a call, but the great thing about customer interviews is that you can learn so much about a customer in such a...
The 3 BIGGEST Mistakes to Avoid When Interviewing a Client
A client interview is a terrible opportunity to waste. One client interview can be a content goldmine, generating Enough information for a detailed case study Multiple quotes to use as testimonials & social proof Insights that can shape your messaging in a way that improves conversions Critical feedback to help improve your business & shape your offering But conduct an interview the wrong way, and you’ll get a lot of… One-word answers Over-the-top accolades Cringe-worthy silence Here’s three mistakes to watch out...
When is the Best Time to Ask a Client for a Case Study?
Back in junior high school, I was the kid with the worst possible timing. See, there were girls I dreamed of hesitantly putting my arm around while watching the latest PG 13 movie and sipping back an ice cold Tahiti Treat (boy, I miss those), but I never got the timing right. I either blurted my feelings out too soon (“Nice to meet you. Wanna be my girlfriend?!”) or way too late (“I heard you liked me last year and even though you’re in love with...
How to Write a Case Study Without Metrics
How do you write a strong case study without any metrics? What do you do when your client can’t—or won’t—give you metrics (like KPIs) to put in a case study? If your answer is “scrap the story,” a lot of (wrong) people would agree with you. At Case Study Buddy, we take a different approach (that you can steal): If you make stories relatable and compelling, they’ll do the same heavy lifting in your sales cycle – whether you have...
Quick Tip: How to Structure a Case Study Interview With Your Client
How should you structure a case study interview to get the best quotes, testimonials and results? At Case Study Buddy, we know that hands down, an interview is the best way to get juicy details out of your client for a case study is an interview. It can mean the difference between a bland, boring project snapshot and a compelling story that your leads can relate to. But how do you structure them to make sure you get what you need? We’ve already...
The 3 Most Powerful Questions to Ask a Happy Customer
If you could only ask a happy customer three questions, what would they be? In putting together case studies, I’ve talked to a LOT of happy customers – and it’s always my mission to get the best quotes, details and insights out of them in the shortest time. People are busy and doing our clients a favor by agreeing to an interview, so I need to honor that by keeping calls quick. That means being smart about the questions I ask. While Case...
Quick Tip: Two Easy Ways to Make Case Studies More Credible
Want to build rapport even more quickly with your case studies? Of course you do – any sane marketer should! Case studies and customer success stories themselves are incredible pieces of social proof – but too often, businesses do nothing but the bare-bones-basics of communicating the “Problem, Solution and Results” in bullet points, without adding any depth or real social proof. So what if we told you there was a way to immediately differentiate your case studies from your competitors? And what...