Mobile Escape is the creator of Escape Mail, an award-winning product that brings the ‘escape room’ style game experience to remote teams and classrooms via the mail. They even create custom experiences, such as the ‘Mission to Mars’ game created for Ag for Life.
Case Study Buddy helped Mobile Escape capture Ag for Life’s experience with this bespoke product and turn it into a case study that…
- Demonstrates proof of concept to buyers
- Communicates clear value to businesses and nonprofits
- Exemplifies Mobile Escape’s ‘cool’ brand identity
Here’s what Mobile Escape Co-Founder Eric Reynolds has to say about the experience of working with Case Study Buddy.
CHALLENGE
Q: Tell us about the product you created for Ag for Life
Eric: We created an Escape Mail game for Ag for Life called ‘Mission to Mars’, which had the puzzlers solve various agricultural safety puzzles in a way that would be appealing, intriguing, and engaging to participants.
Q: Why did you need a ‘Mission to Mars’ case study?
Eric: Through the case study, we were hoping to communicate to similar organizations a few key facts, not the least of which was what it was like to work with us. We take ideas into consideration. We work quickly. We’re very reasonable. Communicating those intangibles was important.
Q: Why not just make those claims on your website?
Eric: Throughout our years in business, we’ve found that organizations are really looking for as much proof of concept as they can get before investing. They appreciate historical proof to give them that assurance that we will be able to deliver on what we say we will do.
Any time you create a custom activation, like the ones we make, it’s a large investment. There’s a certain degree of assurance that you need that the project will accomplish its needed goals.
Organizations look for as much proof of concept as they can get before investing. They appreciate historical proof to give them that assurance that we will be able to deliver on what we say we will do.
SOLUTION
Q: Why did you choose Case Study Buddy?
Eric: We are proud of ‘Mission to Mars’ and felt that it required a certain degree of professional showcasing. We reached out to Case Study Buddy because we wanted a professional approach to encapsulating the great work that we did. And I’m really happy to say that Case Study Buddy delivered on that need.
Q: Why did you appreciate having a third party help create your case studies?
Eric: One of the things we found very difficult was to re-engage a client and pull out their perspective on the experience in a way that didn’t seem self-serving. I think that’s one of the secret ingredients behind Case Study Buddy’s success because they’re able to approach a former client and pull out the value-add without any difficulty or awkwardness.
Q: Did you have any concerns with having Case Study Buddy interview your client?
Eric: When you’ve established trust, built rapport, and worked really hard to have a relationship with a client, yeah, bringing in a third party is sensitive. But Case Study Buddy handled it in a tasteful and respectful way. I don’t think they could have done any better. It was flawless.
Q: What impressed you the most about working with Case Study Buddy?
Eric: When I look back at our time working with Case Study Buddy, the biggest thing that stands out to me is how I was always made aware of what was going to happen next. I always knew the next step, which is really important when you have a third party interfacing with your client.
[When interfacing with a client], bringing in a third party is sensitive. But Case Study Buddy handled it in a tasteful and respectful way. I don’t think they could have done any better. It was flawless.
Q: Can you describe Case Study Buddy’s team dynamic?
Eric: It seemed like everyone on staff at Case Study Buddy knew what was going on in the project. Everyone was aware of the timelines and stages. At every turn in the process, of which there were several parts, I was always informed ahead of time.
Q: How did you find Case Study Buddy’s process?
Eric: We were surprised by the degree of thoroughness and professionalism throughout the project. The process was clear and intentional, and that ensured that things were done to a really high level.
Q: Did anything else surprise you about working with Case Study Buddy?
We were also surprised by how willing they were to make us happy. For an organization that has a clearly established process, being able to be flexible within that process was impressive.
For example—I wanted handle the design in-house. Case Study Buddy was not only okay with that, but they were really willing to work with it. So they conducted all of the interviews, created the written story, and made sure the messaging was just right. Then they relinquished control to us.
I was very impressed to see how willing they were to work with our unique needs and deliver something that really worked for us.
We were surprised by the degree of thoroughness and professionalism throughout the project. The process was clear and intentional, and that ensured that things were done to a really high level.
RESULTS
Q: How important would you say case studies are to your organization’s sale cycle?
Eric: The case study is a key piece of the bidding process, of establishing a relationship with potential clients, and establishing levels of trust and professionalism that would be difficult to do otherwise.
Q: Has the case study helped you overcome the initial challenge of demonstrating proof to prospects?
Eric: The case study has actually garnered some second and third meetings with stakeholder groups. It’s very effective in doing what it was designed to do.
Q: Would you recommend Case Study Buddy to other companies that need content to help persuade leads?
Eric: Absolutely. Bringing in a third party that’s an expert in their field is a common practice. And I think that’s why engaging Case Study Buddy makes a lot of sense—they have the expertise and impartiality to engage clients and capture the big picture of what’s been accomplished.
The case study has actually garnered some second and third meetings with stakeholder groups. It’s very effective in doing what it was designed to do.
Are your success stories collecting dust when they could be converting?
Case Study Buddy will help you turn your biggest wins into powerful proof.
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