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Is It Time to Rethink the Agency Case Study?
Creating case studies for agencies comes with its own special set of challenges. First, agency customers are a particularly skeptical bunch because they’ve either been burned by an agency in the past or heard horror stories. Maybe they didn’t get the results they wanted. Or the work was poorly performed. Or communication was terrible. Whatever the problem was, they’re not likely to be won over by cheery case studies that consist of a laundry list of tasks performed and summary...
A Surprising Way to Repurpose Your Customer Interview
You could be sitting on a goldmine and not even know it… Especially if you already have a handful of case studies under your belt. You may think you’ve squeezed every ounce of marketing juice out of those studies, but there’s a byproduct of the creation process that you probably haven’t tapped. I’m talking about the audio files of your customer interviews. These files are chock full of persuasive content and quotes that are just begging to be used—and you...
What Nobody Tells You About Creating Customer Success Stories (But Should)
“Creating customer success stories—how hard can it be?” If there’s a painful lesson I’ve been forced to learn (repeatedly) in life, it’s that any time you ask “How hard can it be?” — you’re about to find out. This is why I can’t help but smile every time I see marketers underestimating the challenges, workload, and unexpected games of whack-a-mole that come with putting together customer success stories. After all, it’s just “Challenge, Solution, Results” right? How hard can it...
How to Prepare for Customer Interviews in 7 Easy Steps
You might not realize it, but the success of your case study starts before a word is written. Here are our secrets to nailing great interviews. Every. Single. Time. You hop on a call with your biggest customer. You need to get all the information for your case study in a single phone call. You need to keep it quick, so you don’t waste their time. You hit RECORD and… You freeze. What do you ask first? What do you...
No Numbers? No Problem! How Fomo Turns Metric-less Case Studies Into Marketing Assets
Lynz Munich creates four case studies per month for Fomo—many of which lack hard numbers. Here’s how and why she does it. When kicking off a new case study, a lack of success metrics is one of the biggest barriers to entry: “We don’t track X.” “My customer doesn’t measure their results.” “We can’t share these results publicly.” We hear these concerns all the time. In the minds of some, insufficient metrics kill a good success story before it’s even...
How to Build a Money-Making Case Study Strategy in 4 Steps (and What to Do Next)
If you’re asking, “What the heck is a case study strategy, and why do I need one?”—you’re not alone. Most companies seem to believe that a great customer success story is something that “just happens.” It spontaneously explodes into existence when they help a customer achieve something great. Only… that’s not the way it usually goes, is it? Sure, after a big win, high-fives abound. You gush about the customer’s success during your next meet-up. Maybe you regale prospects with...
How Growth Tools Collects Over 120 Client Wins Every Week (and How You Can Too)
Bryan Harris, Founder of Growth Tools, shares how his company systematized the collection of customer success stories — and how those wins impact marketing, sales, and everything in between. “How can we simplify customer feedback collection?” That was the question that set Bryan Harris, Founder of Growth Tools, and his team on the fast track to collecting, synthesizing, and leveraging hundreds of client wins every month. It started with a goal that was easy to communicate and difficult to track:...
5 Reasons Why NOW is the Best Time to Invest in Customer Success Stories
What if I told you that RIGHT NOW—in the middle of a crisis—is the PERFECT time to double-down on customer success stories? It might sound crazy—especially if this story popped into your feed while you’re at the grocery store, standing in a checkout line 30-people deep, clutching the last package of toilet paper like your life depends on it, and stink-eyeing the person behind you who isn’t practising social distancing. But these are crazy times. Store closures, bans on social...
The Stories We Should Be Telling In Times of Crisis
In the past 72 hours, I’ve received 37 emails with the word “COVID-19” in the subject line. Most of those are from businesses, outlining the steps they’re taking to deal with the crisis. I have one from my bank. My phone carrier. My movie theatre. Heck, I have one from KFC. But the messages that inspire me have nothing to do with “cleaning measures” or “enforcing hand washing.” The stories that keep me reading, caring, and engaging as a customer...