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How Conversion Rate Experts Use Industry-Specific Case Studies to Generate Leads
Ben Jesson is the CEO and co-founder of the agency Conversion Rate Experts and, to us, he’s also the mind behind a brilliant approach to using case studies to drive leads. In this article, we’ll share what we learned from Ben about how Conversion Rate Experts target specific industries on landing pages with the most relevant and industry-specific case study to each and every potential client. You’ll also read about how Conversion Rate Experts used insights from their sales team...
How Clique Studios Uses Case Studies To Pitch and Persuade New Clients
It’s rare that we find someone as gung-ho to tell customer stories as we are. But Brendan Hufford, SEO Director at Clique Studios, has a passion for telling customer success stories that’s second to none. In this article, Brendan reveals why one of Chicago’s top design agencies loves case studies and how they use them to pitch new clients and close more deals. MEET CLIQUE STUDIOS Clique Studios designs websites and creates holistic content experiences for high-growth companies. By blending...
How KlientBoost Uses Video Case Studies to Convert Prospective Clients
When Johnathan Dane, CEO, and founder of KlientBoost, shared how his company is taking client acquisition to the next level with case studies, we immediately took note. In this article, we’ll share what we learned when we talked with Johnathan about how this agency of “marketing unicorns” uses video case studies on Facebook to lead potential clients through the completion of their proposal funnel. MEET KLIENTBOOST KlientBoost helps companies make more money through intelligent PPC marketing and creative landing page...
How to Write a Killer Case Study Intro
The blinking cursor of death… You’ve read the client brief, recorded the interview, and found the perfect case study template. Now you’re sitting in front of your computer with a strong cup of coffee (your most important writing tool), and you’re ready to crank out a killer case study. But where do you begin? Oftentimes, the hardest part of writing a case study (other than putting together the headline, which we’ll cover in another post) is just getting started. How...
The Secret Weapon You Didn’t Know You Had in Your Content Marketing Arsenal
Today’s post comes to us from Jessica Mehring – make sure you check out her bio at the end of the post to learn a bit more about who she is, what she does and why she’s worth listening to! What do you think of when you hear the phrase “marketing content?” White papers? Blogs? Brochures? E-books? Maybe the odd infographic or downloadable guide? What if I told you that case studies are also a valid marketing content medium? It’s true....
Client won’t approve your case study? Don’t give up – try this!
You’ve written a case study, but your client won’t approve it. What now? It happens more often than it should: a client agrees to do a case study but then backs out after you’ve gone to all the trouble to write it up. Yes, it’s discouraging – but it doesn’t have to mean scrapping the case study entirely. In this post, I’ll share the step-by-step process Case Study Buddy follows to try to turn around this setback – and one last-ditch option...
7 Great Sales & Marketing Insights You Can Get From One Customer Interview
Ask the right questions and a customer interview will become a goldmine of actionable intel. One of the most common pieces of feedback we get at Case Study Buddy after sending clients a recording of our interview with their customer is, “I can’t believe how much you got out of them!” Few clients anticipate how much we can actually help them learn on a call, but the great thing about customer interviews is that you can learn so much about a customer in such a...
The 3 BIGGEST Mistakes to Avoid When Interviewing a Client
A client interview is a terrible opportunity to waste. One client interview can be a content goldmine, generating Enough information for a detailed case study Multiple quotes to use as testimonials & social proof Insights that can shape your messaging in a way that improves conversions Critical feedback to help improve your business & shape your offering But conduct an interview the wrong way, and you’ll get a lot of… One-word answers Over-the-top accolades Cringe-worthy silence Here’s three mistakes to watch out...
When is the Best Time to Ask a Client for a Case Study?
Back in junior high school, I was the kid with the worst possible timing. See, there were girls I dreamed of hesitantly putting my arm around while watching the latest PG 13 movie and sipping back an ice cold Tahiti Treat (boy, I miss those), but I never got the timing right. I either blurted my feelings out too soon (“Nice to meet you. Wanna be my girlfriend?!”) or way too late (“I heard you liked me last year and even though you’re in love with...