What the Top 50 SaaS Companies Do With Their Case Studies (Free Report!)

BY Holly Yoos

February 21, 2023

Learn valuable lessons for creating your customer case studies and video testimonials at scale.

If you’ve ever looked at your company’s case studies and wondered:

How many customer success stories should you have?
Should you prioritize written case studies over video testimonials? Or vice versa?
How long should your written case studies be?
How can you help prospects (and your sales team) find case studies that are most relevant to them?
How should you lay out your written case studies to make them more compelling and digestible? And should you have them in HTML format? PDF? Or what?
Where can you find good examples that you can emulate?

And most importantly: How can you bake case studies and video testimonials into your sales and marketing process to create them at scale?

This report has answers to these questions and more, drawing from the most common and best practices among the biggest SaaS companies out there—with lessons that every company can use, big or small.

Packed with stats, recommendations, and examples, you can download your free copy here.

Author

Holly Yoos

Head of Writing and Interviewing

Based in Vancouver, Canada, Holly is pumped to tell stories of companies succeeding and doing good in the world.

Ya, you like that? Well, there’s more where that came from!

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How to Write Cybersecurity Case Studies

When it comes to case studies, cybersecurity poses special challenges. The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...

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