Playvox offers quality assurance and workforce management solutions that keep the cost of customer service down and efficiency up. The company has hundreds of satisfied customers, but capturing testimonials and turning them into a case study takes valuable time away from the always-busy marketing team.
By partnering with Case Study Buddy, Playvox’s marketing team is able to:
- Scale production of case studies without any extra lift
- Create a wider variety of assets than they could create in-house
- Save 5–7 hours per week to focus on other priorities
Customer Marketing Manager Warsan Ahmed shares why Case Study Buddy is such a powerful partner for her and her team.
Q: Why was creating case studies in-house a challenge?
Warsan: Our previous case studies were usually produced in-house. The problem with that is sometimes the resources are limited and you’re also wasting a lot of time managing every phase of the case study. Plus, the marketing team really isn’t the right team to build them from scratch.
“Creating a case study is labor-intensive—it’s not a small thing. That’s why you go to Case Study Buddy—you need a professional.”
Q: Why shouldn’t marketing teams create their own case studies?
Warsan: I am a marketer. I’m not an interviewer, a videographer, a writer, or a graphic designer. Creating a case study is labor-intensive—it’s not a small thing. That’s why you go to Case Study Buddy—you need a professional. You wouldn’t go to a massage therapist if you break your leg; you shouldn’t go to a marketer to make a case study.
Q: How long did it take to complete a single case study?
Warsan: Before Case Study Buddy, one case study could take upwards of four months to complete. Our team might spend five hours on it a week. It was quite a heavy lift—for me and for other team members.
“By managing the end-to-end production of each case study, Case Study Buddy has simplified the process for us at Playvox.”
Q: How does Case Study Buddy lift the burden from your team?
Warsan: By managing the end-to-end production of each case study, Case Study Buddy has simplified the process for us at Playvox. From interviewing the customer, to designing the assets, to delivering the final projects—Case Study Buddy takes care of it all.
All I have to do is introduce our customer to Case Study Buddy and the team takes it from there. They’re great at overcoming challenges and blockers. And, at the end, I get a beautifully-packaged case study.
Q: Would you say Case Study Buddy’s team is responsive?
Warsan: The process, the communication, the team—it’s all amazing. I don’t have to chase anyone for updates. Before I even think of writing a follow-up email, I already have it in my inbox.
With so many moving parts, it’s easy for things to get lost in the chaos. But Case Study Buddy’s team is really on top of each project’s timeline. I rest easy knowing that our assets will be produced in a timely manner and that every detail is in there and nothing is being overlooked.
“I save at least five to seven hours a week. The whole process is managed by Case Study Buddy, which makes everything painless.”
Q: How much time does Case Study Buddy save you?
Warsan: I save at least five to seven hours a week. So what that does for us is take the stress away of having to micromanage vendors or do tasks like designing and copywriting ourselves. The whole process is managed by Case Study Buddy, which makes everything painless.
Q: What do those hours saved mean for you?
I’m able to focus on my job, my day-to-day duties, rather than chasing down updates and approvals from internal teams, vendors, and customers. Case Study Buddy makes the process seamless for us and they also make it seamless for our customers.
“Case Study Buddy cares about our customers as much as we do. They portray our customers as the heroes that they are.”
Q: Speaking of your customers, how would you describe Case Study Buddy’s interactions with them?
Warsan: Case Study Buddy cares about our customers as much as we do. They’re professionals—they guide the conversation, make our customers feel at ease, and bring out the best during each interview. They portray our customers as the heroes that they are.
Q: Can you provide an example?
Warsan: We did an on-location shoot with one of our customers. There was a lot of back-and-forth in terms of scheduling. The dates and times kept changing. But Case Study Buddy rolled with it, no matter the request.
Then, during the shoot, they did everything they could to make our customer feel comfortable, from wearing masks—this was right in the middle of the pandemic—to asking if our customer would like anything to snack on. Those little details really make a big difference to me.
“Working with a partner like Case Study Buddy allowed us to grow and scale our case study output.”
Q: We’ve talked about the impact on your team, but what impact has the partnership had on Playvox as a whole?
Warsan: Working with a partner like Case Study Buddy allowed us to grow and scale our case study output. With them, we’re able to publish stories from some of the biggest brands in the world. And they even provide strategic advice on how to make every project a success.
Q: Would you recommend Case Study Buddy to others?
Warsan: If you want to arm your sales and demand gen teams with case studies that are beautifully produced, that make a human connection, that show business impact, I would recommend Case Study Buddy. They are professionals, they’re a great partner, and they know what they’re doing.
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