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How to Choose a Case Study Partner
You’ll find plenty of good reasons to work with an outside partner to create your B2B customer case studies. But when you opt to work with someone outside, you have to choose very, very carefully. Because when you work with an outside partner to create your customer case studies, you’re giving them permission to interface directly with your most valued customers. It’s a high-touch, highly involved process. Which is why hundreds and hundreds of businesses have chosen Case Study Buddy as...
23 Ways to Use Case Studies in Social Media
Have you got case studies in hand and openings in your social media calendar? Then you’ve got the makings of some scroll-stopping posts. With their eye-catching metrics and compelling quotes, success stories make your social audiences perk up and click to learn more. The great thing about case studies is you can break them into different assets that you can use in virtually any channel. It’s what makes them the most versatile resource in your sales and marketing arsenal. And...
18 Ways to Use Case Studies in Your Email Marketing
We’re always talking about how case studies are one of the hardest-working types of content. They can help you: Build brand awareness Present solutions that solve your audience’s pain Grease the wheels for decision making Showcase results that inspire new leads But did you know that email marketing is the perfect channel for sharing your stories? With hard numbers, big results, and a gripping story, case studies leap out of the inbox. And with email’s special features like segmenting and...
How to Write a Technical Case Study (Without Being a Subject Matter Expert)
When your product or service is technical, you may wonder if an outside partner has the expertise to deliver: Will an interviewer know what questions are worth asking? Will a writer know the right language to use? Will the technical details be both accurate—and compelling? It’s a valid concern—one that we’ve stared down a few times. It’s true: we’re not software engineers, developers, or data analysts, and we’ll never understand your technical product or service as well as you do....
When Your Customer’s Legal Department Won’t Approve Your Case Study
It’s happened to the best of us. And it sucks. You’ve written a compelling case study. One that’s a fantastic example of all the benefits your product or service can bring. And one that will carry a lot of weight with prospective customers. But when you run it by your customer’s legal department for approval, they want to nix it. They worry that the challenges section—the section that lays out the pain points they were experiencing before they adopted your...
Why Your Success Story Needs a Hero
Eight-year-old Leo Shidla had a 130-million-year-old fossilized bone to pick with National Public Radio (NPR)’s oldest news show, All Things Considered: “I never hear much about nature or dinosaurs or things like that. Maybe you should call your show Newsy things Considered, since I don’t get to hear about all the things,” he writes. “Newsy things Considered.” Talk about a devastating burn. So what did NPR do? They owned the oversight: Y'all remember Leo and his point about our lacking...
How Long Should A Case Study Be?
What’s the ideal case study length? If your case study is too long… your leads might not look at it, never mind read or watch it. But if a case study is too short… it may lack the details it needs to persuade leads that you’re the one and best choice for them. So how long should your case study be? Fortunately, research gives us some guidelines for case study length on the written side of things. According to a...
6 Bad Things That Can Kill a Good Case Study
A surprising number of things can kill a good case study before the finished product finally lands in the hands of your prospective customers. Case studies are harder to do than most people expect. And a whole lot of things can happen that take them off the rails. At Case Study Buddy, we’ve created hundreds (maybe thousands?) of case studies for our clients, so we know a thing or two about where things can go wrong. So how do we...
How Many Case Studies Should You Have?
“How many case studies should I publish? How many do I actually need?” For many companies, getting even one case study done can be a real victory. And when it’s your first, it IS a big deal. But case studies aren’t a “one and done” asset. You can’t just check case studies off your content marketing to-do list. And often, that first great case study opens the door to many others. Strategic companies want case studies for every sales situation...