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Should You Send Case Study Interview Questions in Advance?
Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the boilerplate advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer...
Best AI Case Study Examples in 2024 (And a How-To Guide!)
Who has the best case studies for AI solutions? B2B buyers’ heads are spinning with the opportunities that AI makes possible. But in a noisy, technical space where hundreds of new AI solutions and use cases are popping up overnight, many buyers don’t know how to navigate these opportunities—or who they can trust. Your customers are as skeptical as they are excited, thinking… “I’m confused by the complexity of your technology.” “I’m unsure whether there’s clear ROI.” “I’m concerned about...
How to Write Cybersecurity Case Studies
When it comes to case studies, cybersecurity poses special challenges. The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...
Research Report: Case Studies and Testimonials in the Cybersecurity Industry
By definition, cybersecurity is technical, tight-lipped, and protective of metrics. Which makes producing case studies and testimonials for cybersecurity even more challenging. After all, the entire premise of a successful engagement in cybersecurity is hard to capture—how do you translate “we did XYZ… and then nothing bad happened” into a success story that CISOs, CTOs, and CIOs will care about? As an end-to-end partner in creating customer success stories and video testimonials, we’ve successfully delivered over 99 stories in the...
Why Case Study Buddy’s Process is Such a Big Differentiator for HubSpot
HubSpot maintains a robust customer success story program. They publish 20–30 case studies each year about how satisfied customers use HubSpot to grow their businesses. Since 2020, Case Study Buddy has been a key partner in capturing those stories and turning them into powerful case studies. Together, we… 🎯 Generated 3X more case studies per month 🎯 Freed up 100+ hours/month for the marketing team 🎯 Exceeded HubSpot’s coverage gap goals by 26% Sam Cahoon, Associate Product Marketing Manager, says...
How to Measure the ROI of a Case Study or Testimonial
How do you measure the ROI of a case study or testimonial? It’s the dreaded line of questioning… “How many conversions is this case study driving?” “We invested $4,000 into this story—what is it doing for us?” “What’s the ROI from all of this customer marketing activity?” These questions aren’t dreaded because customer stories aren’t valuable—they are! But the truth is, sometimes the “ROI of a case study” is slippery at best, especially for marketing minds more accustomed to measuring...
How Case Studies Help Mobile Escape Impress Buyers and Prospects
Mobile Escape is the creator of Escape Mail, an award-winning product that brings the ‘escape room’ style game experience to remote teams and classrooms via the mail. They even create custom experiences, such as the ‘Mission to Mars’ game created for Ag for Life. Case Study Buddy helped Mobile Escape capture Ag for Life’s experience with this bespoke product and turn it into a case study that… Demonstrates proof of concept to buyers Communicates clear value to businesses and nonprofits...
How to Capture Video Testimonials at Events
How do you get customer video testimonials at live events? Live events are gold mines for customer testimonial videos. Whether it’s a conference, trade show, meet-up, or private event, the stars align: your customers are all in one place, positive emotions are running high, and you can walk away with hours of incredible testimonial footage—and potential case studies—if you approach this with a well-thought-out, proactive plan. In this step-by-step guide (with schedules and templates/ideas throughout), you’ll get insight into the strategy,...
How Case Study Buddy Saves Playvox’s Marketing Team 20+ Hours/Month
Playvox offers quality assurance and workforce management solutions that keep the cost of customer service down and efficiency up. The company has hundreds of satisfied customers, but capturing testimonials and turning them into a case study takes valuable time away from the always-busy marketing team. By partnering with Case Study Buddy, Playvox’s marketing team is able to: Scale production of case studies without any extra lift Create a wider variety of assets than they could create in-house Save 5–7 hours...